Seasonal variation0 {& S( L* X& v: H
predictable changes in sales volume, business activity, or inventory due to the changes of seasons during the year8 {/ m6 V) T ?( r& _* W$ O1 W
EXAMPLE: ! Z# {) g" S& j2 f3 n0 _( l Seasonal variation within the American toy industry is heavily influenced by Christmas holiday shopping.