Seasonal variation2 k. N& u3 R; \0 M0 R3 z! G
predictable changes in sales volume, business activity, or inventory due to the changes of seasons during the year ' R1 G4 E; x) B8 C* `$ q( `) K EXAMPLE: # F" s' K- i+ Q5 F; x Seasonal variation within the American toy industry is heavily influenced by Christmas holiday shopping.