● 广告的目标# y0 Z. r- A7 E) V+ n% W$ D3 T0 ~
% S$ S: x* }* {6 U/ G0 ^ 1. Our main goal is to establish brand awareness among our target audience.
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% @9 c& g3 f$ B$ P4 n1 A6 f 2. Our main purpose is to establish brand awareness among our target audience.
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# H1 @( n& D; L% ]+ e l' l 3. The main objective is to establish brand awareness among our target audience.
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本段的关键在于清楚地表明公司的目标，同时下文即可循着这个主题发展。"Main goal", "main purpose", "main objective",都是指‘主要的目标’。
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● 调查的数据8 n( ^4 e- V: j
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1. According to my figures, of the working women we polled, 50%said they read at least one of the top-five selling women's magazinesin Taiwan.
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0 t% i" r( I& h& [+ S- f 2. The numbers we have show that of the working women we polled,50% said they read at least one of the top-five selling women'smagazines in Taiwan.. d. P! I" ?; c& W6 E
+ X. q) c! k4 l1 r8 h8 ], K4 K7 F 3. As the facts prove, of the working women who responded to ourpoll, 50% read one of Taiwan's top-five selling women's magazines.
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说明调查的结果，并作为下文结论的根据。关键词为"figures"、"numbers"和"facts"等。* I! _( E( c( v& O( {/ E7 Q" i
4 L- Q5 }2 d! _$ W/ p5 q ● 依调查判断
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1. If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.! _; |7 u$ C1 h0 c8 {
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2. By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads." ?# ]9 m8 {/ k# w8 R
' ?! p% k" X/ F 3. As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.
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]( r! D7 E! s; F+ p 根据调查结果提出方案时，通常会以图表作解释。请与会者看图表时可使用"if"句型，但它不是假设语气，而是一种客气的说法。
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2 ?' N0 `) A ^! ]( u ● 下结论7 v% f1 u: J+ q& _. E7 Y1 j
2 D8 `8 y5 q( v$ Y0 p" s+ Q* ? 1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.
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8 |9 v( s* o: G8 [) h7 R 2. In summary, even though we have defined our target audience, introducing a new product is always a gamble.0 G- F, K: V ?. }: \
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3. I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.
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# i- D. Q3 [: T7 y% ^) M8 B 在最后一段可略述个人对此活动的观感，并简单扼要的下结论。"To conclude"，"in summary"或"I think"都是做结论的实用词汇。 |
发表于 2012-8-14 19:12:39
