商务英语辅导：调查报告示例相关的句型总结

会计考友

●　 广告的目标

$ X# U) G: N* Z2 y, C* U% S2 q    1. Our main goal is to establish brand awareness among our target audience.

8 ?* q% b& [! s9 \    2. Our main purpose is to establish brand awareness among our target audience.
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7 p: v8 E4 }2 w2 R2 \6 a    3. The main objective is to establish brand awareness among our target audience.
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    本段的关键在于清楚地表明公司的目标，同时下文即可循着这个主题发展。"Main goal", "main purpose", "main objective",都是指‘主要的目标’。
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6 G; ^- A: o( I) {8 q* \9 O+ X$ u    ●　 调查的数据

    1. According to my figures, of the working women we polled, 50%said they read at least one of the top-five selling women's magazinesin Taiwan.

    2. The numbers we have show that of the working women we polled,50% said they read at least one of the top-five selling women'smagazines in Taiwan.

1 o; F# ?* f9 A& C, q( U    3. As the facts prove, of the working women who responded to ourpoll, 50% read one of Taiwan's top-five selling women's magazines.

* `: b0 P5 E! O# D2 ]5 \    说明调查的结果，并作为下文结论的根据。关键词为"figures"、"numbers"和"facts"等。
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6 o/ i+ ]# k( y8 U" c0 f+ V    ●　 依调查判断
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$ D/ {$ \7 q1 k6 _7 i0 V5 F6 `    1. If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.
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5 I# x' L6 O; @$ t2 b) ^4 q8 D" w    2. By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.

0 o7 f, r# m% p8 O4 a! q  }" J    3. As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.
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6 n+ U1 f/ ?% E7 U; I0 o2 a  P2 b/ s    根据调查结果提出方案时，通常会以图表作解释。请与会者看图表时可使用"if"句型，但它不是假设语气，而是一种客气的说法。
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    ●　 下结论

$ V" r7 i3 }5 Y1 n4 G    1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.
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5 d7 U$ }% g7 \( E2 l    2. In summary, even though we have defined our target audience, introducing a new product is always a gamble.

    3. I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.
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$ z8 ?0 S7 u( G8 h4 w! Q: t    在最后一段可略述个人对此活动的观感，并简单扼要的下结论。"To conclude"，"in summary"或"I think"都是做结论的实用词汇。