商务英语词汇精华版含例句解析三十一

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brand [ brAnd ] (n.) product which can be recognized by a name品牌
2 I9 ~' `. f/ v! x3 v[例]  The brand establishment needs a very long time and will bring long- term benefits.
branding (n.) the process of giving brand names to products品牌命名
# u  B2 ]/ J6 `" |* d[例]  How is the branding of that new product going on?
! i. T' R* P3 H% q( A! C brand leader brand with the biggest market share品牌领导者
[例]  IBM is the brand leader in the field of portable computer.
brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度
8 \7 T' D& s5 R1 R[例]  They managed to set up the brand loyalty of their consumers.
break even (v.) balance costs and revenue, not make a profit or a loss收支平衡
' z0 O0 {, _- S5 h4 g2 A- D( }: \[例]  We just broke even last year.
5 ]% J# ]" Q3 i. Y( B& Xbreakeven point  point at which revenue equals costs 收支平衡点
breakthrough [ 5breik5Wru: ] (n.) an act of overcoming or penetrating an obstacle or restriction突破
5 S5 k9 J/ L8 {0 a' _[例]  It is up to both of us to try our best to make a breakthrough in the present negotiations.
3 ~1 D' g  i0 F" }: B) ? brief [ bri:f ] (v.) to give concise preparatory instructions, information, or advice to简要介绍
( s/ v2 }% H1 k5 L2 w[例]  The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.
[同义词]  abstract, synopsis, outline