商务英语词汇精华版含例句解析三十一

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brand [ brAnd ] (n.) product which can be recognized by a name品牌
[例]  The brand establishment needs a very long time and will bring long- term benefits.
branding (n.) the process of giving brand names to products品牌命名
[例]  How is the branding of that new product going on?
+ Y' s/ V8 C- o+ |. `# W brand leader brand with the biggest market share品牌领导者
[例]  IBM is the brand leader in the field of portable computer.
brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度
: I, o0 P$ l+ i$ Y4 S4 u. D[例]  They managed to set up the brand loyalty of their consumers.
5 T) {( U) h4 R9 ^& V5 { break even (v.) balance costs and revenue, not make a profit or a loss收支平衡
$ B/ P5 y2 K: C' L[例]  We just broke even last year.
9 d  f; n( Z) K$ d# z$ b; Y$ I- [# W5 F& zbreakeven point  point at which revenue equals costs 收支平衡点
! l! ~: j; c0 e. E breakthrough [ 5breik5Wru: ] (n.) an act of overcoming or penetrating an obstacle or restriction突破
0 z& D6 [5 t; ]% L6 ^[例]  It is up to both of us to try our best to make a breakthrough in the present negotiations.
brief [ bri:f ] (v.) to give concise preparatory instructions, information, or advice to简要介绍
[例]  The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.
[同义词]  abstract, synopsis, outline