speaking test part ii' f3 z8 P T: _: r7 o5 Z9 C; n
1. customer relations: the importance of making customers feel valued. a7 k) D' X( S8 P! K: j
2. company growth: the importance to a company of controlling expansion 8 c- i" {$ w6 x/ v# o& g6 n3 h" q+ [. D 3. marketing: how to ensure that agents maintain a high level of effectiveness when representing a company# p4 B6 T6 N% F4 H7 x
4. time management: the importance of planning work time effectively3 S- L# T' { U; w
5. project development: how to ensure inter-departmental co-operation on new projects3 O1 H/ ~" X9 f4 ]/ N
6. purchasing: how to evaluate and select new products' a v0 u9 u4 U, [+ q: |! V2 i6 E6 U- H
7. personnel management: the importance to a company of having well motivated staff " y& j6 t% Y: p) K, Q7 V, Q 8. strategic planning: how to decide whether to purchase or rent company premises 6 | b; @5 g/ ?: V0 N 9. sales: how to ensure that price levels for new products are set appropriately8 u- S; a' V6 g5 o# r. m
10. communication skills: the importance of foreign language training for selected employees) q9 {9 ~7 j9 ]5 D
11. advertising: how to select a suitable agency to handle a company’s advertising# H7 v/ y9 h& G8 a* ?
12. finance: how to decide whether to float a company on the stock-market % Q0 ?2 c" J0 M; t( k4 ]4 I) k 13. marketing: the importance to a company of offering its products on the world-wide web 6 Q$ S) U. u# S8 X8 @/ c" t 14. staff training: how to evaluate the effectiveness of company training programmes0 v9 @' Y$ H6 h
15. company growth: how to decide when it is the right time for a business to expand ; G; R* X4 s4 \3 G 16. public relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture # C) I: c% h/ M5 n- { 17. recruitment: how to ensure that the best candidate for a post is selected A' W; J. }2 W 18. information management: how to analyse and make effective use of information 3 T# {. m3 o# q+ i4 ^1 r) M# t 19. sales: the importance of brand image in ensuring that products or services sell well: k7 j! P6 i0 f' E. _7 Y2 A
20. technology: the importance to a company of keeping up-to-date with internet developments ; C! S( \8 z; u1 W$ w8 ~8 M4 L8 { 21. quality control: how to ensure that a company consistently maintains quality control standards/ v7 ]; s$ ?7 m- Q' ^* h1 H d0 j+ e
22. product promotion: how to make effective use of the media when promoting a new product or service