</p>Section Two , a5 X$ F% w% r. ]6 T$ M4 O
Questions 18-22
% M9 R! {' M3 A. You will hear another five short pieces.
6 a; Y3 A! r1 g2 k. For each piece decide where the speaker is. ( G: k& x) ?0 u: |! z# Q
. Write one letter(A-H)next to the number of the piece.
8 a ]" K( ^, }' R. You will hear the five pieces twice. ' y- a$ c; m) U5 r% Q
18. . . . . . . . . . . . . . . . . . 5 b% O( C0 f) H+ d: e
19. . . . . . . . . . . . . . . . . . * T/ b5 E4 s* V8 O* B" |
20. . . . . . . . . . .. . . . . . . .
1 R3 h/ H- d c. W21 . . . . . . . . . . . . . . . . . .
7 v. k. V7 X# k6 h+ M" T) }! v; I22. . . . . . . . . . . . . . . . . .
& J$ T$ U# i3 NPlaces
+ u: a% ]. Q7 ZA at the dentist's & `0 Q" ~8 |. E I+ M' [
B at the drugstore
! ^/ J& d5 G( V: l# Q9 ` |C at the grocery store * B, ~& V: _7 m
D at the oil station
8 N+ i+ `" u7 `# |0 _9 `9 { xE at the parking lot 9 I8 F5 J% {/ }: d9 C2 F- ]
F at the restaurant
% ~6 W6 e4 x( qG at the pub K. e* o7 R9 A) r- ~% l$ E7 @
H at the supermarket + ^% F# I+ x! p6 J
PART THREE 9 S" c" c: j5 g
Questions 23-30 " ^7 Y$ f2 b# f$ I, A7 l$ n
. You will hear the conversation between a sociologist and a retailer. They talk about what is " }: }8 y. p0 F7 z& C$ j" @! d
going to influence the life style and how the life style will affect the purchasing process. 6 ~8 h) l a$ ?) P) j( w# t
. You have to complete the sentences (23- 30) by choosing the correct ending.
9 |3 N5 q M: ]5 ^5 Q/ R. Mark one letter(A ,B or C). & J& g5 G ?6 t" G d; z, c
23. AIO refers to $ p3 [8 L" a; o* v1 k7 [; l
A actions, involvement and options. / O& a4 N0 t. F1 d
B activities, interests and opinions. & P- q c: x% | N2 j) j& o
C advertising ,impact and opportunities.
( z3 E* `( Q: e/ w4 c24. Another name for AIO measurement is 0 `+ j' Y: M" u# P4 G
A psychographics . 2 ]) a& X. L2 `' g$ M6 B0 z2 ]4 y
B demographics .
% m3 s& T7 f, ^5 }C statistics .
. V; r: l. P0 d- a. Y+ F S25. According to the author ,the most important social factor in purchasing process is - Z" F. k' v$ ^' i2 k3 {. |
A reference groups. ( s& w& M* K; g- `& I
B social classes.
# o8 x+ @; P8 S% AC culture.
: ~7 x/ |9 [) ]0 r+ B3 |26. If you are running an upper level fur store ,you'd better attract your customers by
t; U, Y- v5 V5 zA lowering prices.
5 `, D* o7 ?. Z0 jB mass advertising.
. w- f' M0 _9 o0 R" d" |5 p+ rC improving the product packaging.
+ i4 d ~! ^/ S- J2 `8 p27. Sometimes, the reference groups have the most impact on the purchasing process ,so
: E. u0 ]3 V1 U4 Ia retailer must pay much attention to the reference groups composed by " d- y* o1 H1 S _, q
A family members.
( |/ W- C" [9 b9 kB suburbanites . . r4 p& s" E" y: I7 p5 f% u
C city dwellers 6 _3 Q7 M1 ?/ X7 S: ?
28. For the customer with much self-confidence ,the purchasing process is 4 Q5 P. ]( ?& |8 R0 X
A endless. 8 [" D1 Q' C, |& f
B long. : q' P& I5 T$ H- _8 E) W( E2 y
C short. 2 q+ V& V1 A" |1 `& r
29. When the consumer thinks of alternatives and makes a final decision, the most " P9 f+ `! U6 r; ? J
important individual factor will be ' G# i0 O5 ]" i8 [4 D4 h) A7 A9 Y
A personalities. # ?+ ~, B- p, I! f. }8 D
B motives. . $ {" g. E) R4 a& a2 M
C performance.
0 j) W5 S/ E [6 Y0 |30. One of the individual dimensions of lifestyle mentioned by the socialgyist is
g7 R9 c4 h: ^9 ?5 o' l3 h" a3 aA performance. ' ?$ M8 y: W' Z6 h
B interests.
- s- U1 H s5 a" @" g2 `! n& w8 eC class consciousness. |