</p>Section Two
* f& A8 j w0 g% \: sQuestions 18-22
/ R: s1 F- q% T3 t) j' H. You will hear another five short pieces.
8 l% L$ ~ |/ ?) Z9 d, G. For each piece decide where the speaker is. ! d4 I# r; P1 \" x* w" X
. Write one letter(A-H)next to the number of the piece. 5 g6 H, ~& v! ]: B4 ]
. You will hear the five pieces twice. ) J" J8 L8 C2 Y1 q
18. . . . . . . . . . . . . . . . . .
) V- C/ u6 [/ D; [19. . . . . . . . . . . . . . . . . . ) }* y% B% t8 P, ]9 b/ n" H
20. . . . . . . . . . .. . . . . . . .
( P- R! |. w8 |4 g, p2 W/ A5 x21 . . . . . . . . . . . . . . . . . .
: `7 a& j7 Z! N$ q" U, q22. . . . . . . . . . . . . . . . . .
: [' p5 C# P. l( |Places + c3 O0 S; O4 x8 ~. Q6 e" j
A at the dentist's 5 T0 P4 e0 A E: N
B at the drugstore
" h: i9 _6 I/ f4 ]C at the grocery store 8 y4 s( ]0 @- |: b- p
D at the oil station
% T$ }- J! v! C9 gE at the parking lot ' C/ [, n$ U) n( L3 f
F at the restaurant
, O7 G; X7 u2 q4 P0 b$ l6 ^+ eG at the pub $ {# `2 \' V( [
H at the supermarket # Z" ~8 T: _/ I$ B( s: K# B
PART THREE " x, X. |/ _, l3 C, R; Z
Questions 23-30 1 r. _ ^$ A5 a7 x
. You will hear the conversation between a sociologist and a retailer. They talk about what is % G E; _/ h8 y2 c' t* f* k4 B
going to influence the life style and how the life style will affect the purchasing process. p9 j. `& X7 S1 r# J# X( J: y5 f# e/ f
. You have to complete the sentences (23- 30) by choosing the correct ending. ! S, W- ]- ]3 I" F
. Mark one letter(A ,B or C).
7 y0 P k4 K \$ K23. AIO refers to ; ]/ t2 d+ M/ _- t. n' U/ t
A actions, involvement and options. 7 Q3 O9 `! Y2 f3 X% l8 T+ S( s
B activities, interests and opinions.
7 x8 I& m) J6 j. c& m: ?# ~7 NC advertising ,impact and opportunities. 5 d' ^$ P! K# Z ~# v: i& W
24. Another name for AIO measurement is ) \' L7 ^: V. E
A psychographics .
, E7 }! p" g% f2 y; L) HB demographics .
$ y% y- N& a7 T2 K# B8 MC statistics . 4 V v. p( C( i4 r
25. According to the author ,the most important social factor in purchasing process is
8 o- a" N. ?9 [! n H: e" hA reference groups.
- J- R8 M: R f9 k' S; l/ r6 ~B social classes. ) Y$ J- n j8 G3 _" }0 S% r8 g$ K
C culture. 3 d6 C7 h( I/ [0 V
26. If you are running an upper level fur store ,you'd better attract your customers by
|& y$ }$ \1 T; H9 }6 N8 ?A lowering prices.
& U1 H8 i, Y& {B mass advertising.
! E, G8 X: \' `5 B* V2 o, l* D! hC improving the product packaging.
c1 m% E' {+ w, j* b1 |$ K, g8 w27. Sometimes, the reference groups have the most impact on the purchasing process ,so " T2 l7 M r2 M+ r" Y; P
a retailer must pay much attention to the reference groups composed by
* a& M8 A/ K$ q; k' @A family members.
N5 I9 R+ M+ _8 [3 b2 x& D. ^7 v4 hB suburbanites . ! Y$ b+ Q3 r [# x* W8 t/ g, g
C city dwellers R9 I5 e, h9 R4 c% C
28. For the customer with much self-confidence ,the purchasing process is 3 S) w( g1 J( c N/ r6 f: ?2 s
A endless. 3 O( r4 K/ k% z) w
B long.
4 a% J$ k4 p( l8 K5 @0 S! jC short.
. g& [( F4 z6 I29. When the consumer thinks of alternatives and makes a final decision, the most ' D: {; ^3 T4 O+ k6 n! E& M
important individual factor will be $ x9 z. Z: E2 S" L0 T
A personalities.
! J- y& U |; E- m" N' S$ u* SB motives. .
, \ E* {# T6 z- i4 Y, cC performance.
5 A7 g5 S3 [8 j8 O( {) a# \5 v' n30. One of the individual dimensions of lifestyle mentioned by the socialgyist is
2 Q, }: C0 Q7 v6 \) K8 I3 V5 t4 jA performance.
3 }% K5 C3 B6 g1 hB interests. # I- n5 P' [3 u3 k3 M; v r' {, l
C class consciousness. |