2011年商务英语高级考试考前冲刺模拟练习（9）

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PART THREE
2 d8 o- q9 L: k; `Questions 23-30
3 B$ o! P, P+ i. You will hear the conversation between a sociologist and a retailer. They talk about what is going to influence the life style and how the life style will affect the purchasing process.
. You have to complete the sentences (23- 30) by choosing the correct ending.
. Mark one letter(A ,B or C).
23. AIO refers to
A actions, involvement and options.
2 ^# V! Y( s! ^4 BB activities, interests and opinions.
8 k6 f5 i" D4 _, t% z  q- \$ _C advertising ,impact and opportunities.
% a: C3 D' I4 G  M, g8 W$ _$ o24. Another name for AIO measurement is
7 b8 H! t, k! L+ k6 HA psychographics .
$ W. B6 F  y! ^3 WB demographics .
C statistics .
: I( h# T9 `1 A% }25. According to the author ,the most important social factor in purchasing process is
A reference groups.
) x/ j- O6 k8 yB social classes.
C culture.
0 u4 c7 M0 @# j0 u+ ^/ ?26. If you are running an upper level fur store ,you'd better attract your customers by
% [/ X0 X2 }/ h  \( ?5 u, i, @A lowering prices.
B mass advertising.
C improving the product packaging.
27. Sometimes, the reference groups have the most impact on the purchasing process ,so a retailer must pay much attention to the reference groups composed by
A family members.
" ]' f' v5 X: R* v& [* O% nB suburbanites .
9 J% `! ~5 s1 t% I' `2 _+ wC city dwellers
# r: U: S0 @/ g) o( i- M28. For the customer with much self-confidence ,the purchasing process is
/ i/ j5 i% E8 i; Q8 _$ Y8 k; SA endless.
: }7 X0 \4 d9 D' Z( N4 D) SB long.
C short.
29. When the consumer thinks of alternatives and makes a final decision, the most important individual factor will be
: K$ m) h$ w& e& s- aA personalities.
4 g3 ^4 x4 T! ?/ w5 GB motives. .
7 \" x+ P: y0 N7 a7 o5 kC performance.
30. One of the individual dimensions of lifestyle mentioned by the socialgyist is
+ v# f/ t, z6 z9 L1 O( c6 OA performance.
B interests.
& S$ w- R9 C' q' `9 XC class consciousness.
参考答案：
25. C 26. B . 27. A
28. C 29. B 30. A