PART THREE
- d0 T% n: E4 d( l" QQuestions 23-30) }+ W4 @( ~; r6 `% A
. You will hear the conversation between a sociologist and a retailer. They talk about what is going to influence the life style and how the life style will affect the purchasing process.
* g( x3 X+ r e# v) ?- {8 d) ~+ [. You have to complete the sentences (23- 30) by choosing the correct ending./ l, J# v G* b7 D
. Mark one letter(A ,B or C).& U: r& {) `' P0 x1 [: H
23. AIO refers to
! `1 |- Z# d) N2 j# Y% r) j6 NA actions, involvement and options.
0 s: E8 V% E) m5 U8 ]9 G1 {5 ^B activities, interests and opinions.( {8 p9 A1 T* q, X' i
C advertising ,impact and opportunities.! t) V; ~ w, n
24. Another name for AIO measurement is& }# w. D2 q+ ]) ?
A psychographics .: n6 `* R3 O0 K# p, K
B demographics .
/ [2 D, [& X' ^ UC statistics . m% }! H9 u. g7 j! h9 v
25. According to the author ,the most important social factor in purchasing process is& x" @3 ?5 n9 C% Z
A reference groups.
V5 c& J7 f" ?& \B social classes.. f" j! C3 H' ^% p- r$ O
C culture.- u! z+ r3 E, W" K o/ i
26. If you are running an upper level fur store ,you'd better attract your customers by! e+ F5 ~) S) ?$ J h- [& a
A lowering prices.0 K5 M0 _! F, c3 J7 t2 y1 }' y
B mass advertising.
: U6 y" ^8 i7 OC improving the product packaging.
8 \+ y* U2 [2 C, a# |& C2 F27. Sometimes, the reference groups have the most impact on the purchasing process ,so a retailer must pay much attention to the reference groups composed by) d: q6 I2 Q- I/ g
A family members.
8 _4 O& J/ P9 F) x% OB suburbanites .3 a3 B6 X2 K" ?+ ?0 i! e' |
C city dwellers
8 Q+ j: |# m) o. N" m4 n28. For the customer with much self-confidence ,the purchasing process is0 [" N' I/ M0 |$ W" \
A endless.
5 @2 B$ P+ m) m D- IB long.
5 a6 n9 B7 C+ D3 J/ |1 t$ kC short.# C; e t3 e9 v7 ~3 D, c6 Q2 W/ N5 f
29. When the consumer thinks of alternatives and makes a final decision, the most important individual factor will be" r& [0 a2 J, }7 f0 d8 g- w
A personalities.- q1 l) m D1 F( W; q8 N; X; @
B motives. .
9 P. x9 a; {6 R- ]C performance.
/ [5 \$ m8 n, T* J: X! X: i- p7 d30. One of the individual dimensions of lifestyle mentioned by the socialgyist is# J7 E+ N# R9 q9 } @. O; h3 [
A performance.: r- J& z% h. I3 M
B interests.; U7 D% |' H, k$ l
C class consciousness.; S! t: M* N/ T; S
参考答案：
& k# y- [8 N, @5 K' z7 Q25. C 26. B . 27. A9 ]) Z5 E4 w; X
28. C 29. B 30. A |
发表于 2012-8-14 19:26:31
