PART THREE/ n% j% y- l4 y3 _+ e, O6 K, a/ ~
Questions 23-30
- t0 W _3 l. X6 ^# U. You will hear the conversation between a sociologist and a retailer. They talk about what is going to influence the life style and how the life style will affect the purchasing process.7 L2 J' V, g& \; |9 T
. You have to complete the sentences (23- 30) by choosing the correct ending.5 |) y9 ~+ q; w0 N
. Mark one letter(A ,B or C).
4 l6 d7 _. q% }* x% |23. AIO refers to( [$ W7 R+ O9 t/ Y; [
A actions, involvement and options.
6 ~9 L! B8 R2 o/ j z7 ~1 m' AB activities, interests and opinions. P. O, f1 E- c
C advertising ,impact and opportunities.9 P# |) P5 g9 K
24. Another name for AIO measurement is) z3 ]# }* @9 p
A psychographics .! \) g' G( J2 r4 X O4 m2 T5 \5 I
B demographics .
& e( K7 w! g8 RC statistics .
. [3 r6 D3 t. X% S d' u2 |25. According to the author ,the most important social factor in purchasing process is2 @4 O3 `" C% r
A reference groups./ Z2 e" S/ r3 x: ^5 }1 w, v8 i3 n' B6 D
B social classes.# @. W- T" O A' z* J1 b: R! ]3 c
C culture.
4 z6 F2 l3 N6 h) K! n( P, ?26. If you are running an upper level fur store ,you'd better attract your customers by( z7 B- f( Z8 G. x1 i
A lowering prices.
: A1 R" m/ |% l# u0 ?- gB mass advertising.
8 X( n" `, a7 c* ~1 z% tC improving the product packaging.+ j. e, H* k' _0 z2 d
27. Sometimes, the reference groups have the most impact on the purchasing process ,so a retailer must pay much attention to the reference groups composed by; |" ?* {. d- S7 X* Z
A family members.! t9 k# A' A, P! z- b
B suburbanites .
1 t1 s% u) v8 |5 i2 @( _C city dwellers
- t1 `9 B0 x4 T1 q# O28. For the customer with much self-confidence ,the purchasing process is: `2 x; n0 K% r, v; {; Q
A endless.6 | J6 ?" g7 u2 G3 I& @+ R
B long.% [, c# i- S8 ?: I
C short.
, A7 D% I N0 o1 J s29. When the consumer thinks of alternatives and makes a final decision, the most important individual factor will be/ U( z' k v9 F% x* G
A personalities.
, G6 k& @$ E- c$ v" S9 R! |9 tB motives. .2 R) {1 R4 r4 [* @( f: @0 h
C performance., x4 S; N- w. G9 ~( J
30. One of the individual dimensions of lifestyle mentioned by the socialgyist is
- w G, Y4 }2 B) g) ~# j8 vA performance.( L' k9 Y' ~* z/ x
B interests.
2 e& W( w- G+ y: h" ~7 AC class consciousness.- t- `# j" f+ D3 ]/ T
参考答案：; N: t& n5 o, x1 z
25. C 26. B . 27. A
2 {- S" ]& n: S9 i9 K$ f28. C 29. B 30. A |
发表于 2012-8-14 19:26:31
