e.g. The hotel has a book for visitors’ suggestions about improvement.
# t- N2 |1 i' n$ e7 z/ y Booking manager 订房(票)部经理; |" t) F; P6 f9 V4 E! `6 p
brand extension
" Z6 M, q6 f9 S" x; L eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension. D" K' Y$ x+ O. O2 _- c
可口可乐公司本应聪明一点, 让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场.
& |* Y' X, x- G- k* Q) R( h6 n) V 2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.: F/ E9 ~7 S. k. C1 l
品牌延伸策略背后的理念在于, 顾客因为已经熟悉某种品牌名称而接受新产品6 r0 f- p R7 F
brand identification6 P! @$ V: ?( P
eg: Brand identification insures shelf placement and other advantages in the distribution process.! ?- A/ A4 z5 g M( t
品牌识别确保了产品在货架上占有一席之地,同时也使销售过程中的其他优劣得到保证.1 @( e5 j3 U5 O) C9 R( B
brand image3 T: z! K7 m: I9 C) X2 g
eg: Mercedes cars have a quality brand image
7 n& W: I, O* {! `* g) E1 m4 r 梅塞德斯汽车享有高质量的品牌形象
7 W8 ^# G n5 b6 N brand leader
+ [" y9 D: ?, z/ ~% ?8 h( Y7 M We are doing a survey to find out which is the brand leader in the coffee market.# X! {, E b5 ]+ p7 W" `* j
我们正在进行调查,找出咖啡市场中哪个品牌最受欢迎.' M4 Q4 V/ f# v/ H
brand loyalty. z2 O" w5 v* X% B- N
eg: 1 . The objective of advertising is to build up brand loyalty.( Y2 c" r- ?! k
广告的目的在于增强人们对品牌的忠诚度.
" v$ ?- Y0 S0 z- T 2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.0 J5 [, b- _8 R5 [* W1 g" k
有强烈品牌信赖感的顾客很少会移情新出现的同类产品0 e& ~2 K8 h* e2 l: n0 P y1 B
brand -making
# F5 c* ]: m% i4 F+ B9 M: X' m eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.9 w/ m8 v; O, M y, x3 [+ @) U* m
尽管存在创名牌的秘诀,但巨额资金回报本身才是众人瞩目的有形商标., `2 R2 z, g7 P
brand name- j8 |4 C: G! V( b4 L7 c$ |
eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.
; V, I5 Z# t6 @% h1 i. U6 Q' v 麦当劳品牌名称的巨大优势使该公司在世界各地不断建立新市场.
( Y. h, [2 ]5 H4 t; n 2 Proctor and Gamble has significant distribution power because of the strength of their brand name.# w! s* S! e$ o0 ]
宝洁公司由于某品牌响亮.有很强的销售实力
/ u, o8 m# z) g+ H( K- {3 r& p brand consultants 品牌咨询公司
3 }; i# [' a0 e" d; [3 D+ v eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.
2 o3 |* N% F5 ?1 n/ q, i3 [4 s 最近由库克-皮尔森品牌顾问公司着手的一次千人调查得出结论:购物者将继续在超市购买各类商品和服务。; L% D: }3 n# U; f, e5 q! F# f& W
brand enhancing 品牌提升
: L; x+ I& ?/ o; r# G eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .
. k7 E9 e" W4 ]. f 据一家公司说:该公司的利用侯话时间营销计划把产品宣传信息和“提升品牌”的音乐结合起来,使挂断电话的人数减少了50%,销售额增加了20% </p> |