BEC考试辅导：2011年商务英语(高级)难词解析汇编(14)

会计考友

　　Black Monday (股市狂跌的) 黑色星期一
　　Blockbuster 大力促销，生意兴隆
　　e.g. All the major groups are currently looking for the block buster remedies of the twenty-first century which will keep their profits at current levels. 目前所有的大型企业都在寻找如何在21世纪大力促销的灵丹妙药，以使利润保持目前水平。
　　Block release （到高校进行一周或几周的）短期脱产进修
　　e.g. We are short-staffed at the moment as two of our team are on block release. 我们目前人手不足， 因为小组里有两人脱产学习。
6 Z, L* a: A( j; [/ z8 f* y4 U1 ~　　Blue chip 1 蓝筹股, 绩优股
　　e.g. She put her money into blue chips .她把钱投资在绩优股上
　　Blue chip 2
' T7 ~. U9 \$ T) _　　e.g. Private investors unwilling to tolerate high levels of risk can reduce this uncertainty by buying shares in blue chip companies.
- C+ ?0 H6 d* b　　Blue-collar
# x+ y) @# f1 B$ @　　e.g. Blue-collar workers work in the factory.
　　e.g. The Anglo-German industrial chemical company, announced that it is to cut 600 blue-collar jobs in a series of downsizing measures at three of its British plants.
+ p4 I9 G7 j1 v) d　　Board
　　e.g. He is chairman of the board.
1 \1 {: U' d/ @  e; o: j　　Board game
　　e.g. Board games and simulations are fun, time-efficient and allow managers to experience situations without the fear of failure.
* L! I" p6 n* M9 D' q' d6 Q　　e.g. In most of these board games, teams are required to manage an organization or practise skills which they will need in their day-to-day working life.
3 ?# ?1 t0 _2 O8 W$ p　　Board meeting
: p6 A) |; |9 O) P4 X　　e.g. The takeover will be discussed at the next board meeting.
7 r) E3 y/ D& B( p$ f　　Board of directors
　　e.g. The Board of directors is responsible for deciding on and controlling the strategy of a corporation or company.
　　Boardroom
) z  F- Z: _- [3 E　　e.g. the issue of ethics in the workplace is now of such importance that it needs to be incorporated into in-company development programs for all employees, from the shop floor to the boardroom
　　Bond 债券
/ q2 s4 w  M2 G9 ]　　e.g. Government bonds are usually considered to be a safe investment.
　　Bonus 奖金
　　e.g. We will pay everyone an extra bonus at Christmas.
　　Bonus point 消费（奖励）积分
　　e.g. These bonus points add up to free air miles or cash discounts.
- ?  E0 n  |, f3 X　　Bonus share 红利股
  X3 |) ?* T) k  G: S# F' r  M2 y　　e.g. Free shares are given to long-term share holders are called bonus share.
　　Book-entry security 记账式证券（由财政部或政府机构发行的证券，无须进行实物票据的转移，避免了遗失和被窃的可能性，而且还降低了处理成本）
1 l' c- Y; P0 F& p3 S0 `　　Book for visitors’ suggestions 顾客留言本

会计考友

　　e.g. The hotel has a book for visitors’ suggestions about improvement.
　　Booking manager 订房（票）部经理
　　brand extension
　　eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.
　　可口可乐公司本应聪明一点, 让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场.
　　2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
, g* |% K2 i6 }, U& I( _  Z( i+ z　　品牌延伸策略背后的理念在于, 顾客因为已经熟悉某种品牌名称而接受新产品
5 t. |7 I; F/ [　　brand identification
+ S3 V( e( D2 F) @9 B　　eg:   Brand identification insures shelf placement and other advantages in the distribution process.
2 h; Y/ v( `& X. N6 U! M9 J2 ]: M　　品牌识别确保了产品在货架上占有一席之地,同时也使销售过程中的其他优劣得到保证.
" C) F4 I8 ]* t$ h8 V5 r& a+ g　　brand image
　　eg: Mercedes cars have a quality brand image
% p" K8 _) |1 R# Q　　梅塞德斯汽车享有高质量的品牌形象
+ o# L' e, K2 X  a7 Z1 e　　brand leader
　　We are doing a survey to find out which is the brand leader in the coffee market.
　　我们正在进行调查,找出咖啡市场中哪个品牌最受欢迎.
; A! _; l5 z: R6 Y/ a1 c: s　　brand loyalty
　　eg: 1 . The objective of advertising is to build up brand loyalty.
! v5 h: F7 _' c% o  b' q& w　　广告的目的在于增强人们对品牌的忠诚度.
* a( j9 _4 y, F6 I) Z　　2.  Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.
　　有强烈品牌信赖感的顾客很少会移情新出现的同类产品
2 U! |- k8 a4 y0 C# B& b0 z  q　　brand -making
9 R# V5 o. _* n7 ~  ]" {　　eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.
　　尽管存在创名牌的秘诀,但巨额资金回报本身才是众人瞩目的有形商标.
9 w7 s+ n$ \- H+ k　　brand name
" H4 K% p0 ?, u9 p　　eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.
　　麦当劳品牌名称的巨大优势使该公司在世界各地不断建立新市场.
　　2  Proctor and Gamble has significant distribution power because of the strength of their brand name.
　　宝洁公司由于某品牌响亮.有很强的销售实力
6 i/ p; I1 I) `  k" }8 X3 h　　brand consultants  品牌咨询公司
  |1 G2 g! s& Y3 L　　eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.
7 x, W0 j! K- H　　最近由库克-皮尔森品牌顾问公司着手的一次千人调查得出结论：购物者将继续在超市购买各类商品和服务。
　　brand enhancing  品牌提升
0 ^: {+ g, ^9 ~6 P9 Z' _( C4 p) P　　eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .
　　据一家公司说：该公司的利用侯话时间营销计划把产品宣传信息和“提升品牌”的音乐结合起来，使挂断电话的人数减少了50%，销售额增加了20% </p>