2012年商务英语中级口语必备知识(6)
, ~" C0 A9 ]6 H/ a# dHow to answer questions
: |4 i0 n3 q" n- A7 m9 r& x$ O+ ^ Example question:
/ ^, @; \4 m. U! V- ^ What determines the price of a product?. x: v. g2 X: R4 K
Example answer:www.ExamW.CoM# F' W- Z& v9 V5 p( Y
● The price of a product is influenced by the costs. 1) }, q; G9 z7 X2 u; Q' C& n2 z' D+ e
● This is because firms have to charge a price which is greater than costs to make a profit. 2
. I7 @4 r" N4 D5 O. |4 n ● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3) Q, z6 l. A* a8 d h8 F
● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs. |