2012年商务英语中级口语必备知识（6）" B( H/ f6 K$ y) a3 a$ b% u
How to answer questions . y$ ^9 }" C8 M; \7 G! v Example question:+ F; c3 w. o. s e' x& s5 H( U; A
What determines the price of a product? 2 ~9 X; x; Q) J2 n# a* k Example answer:wｗw.ExamＷ.CoM 7 F# F6 Y8 i4 R# h5 `' K) s ● The price of a product is influenced by the costs. 1 ! W. l2 e; Q- C ● This is because firms have to charge a price which is greater than costs to make a profit. 2+ H7 T+ h2 g, Q7 x. V
● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 - t8 X0 Y3 Q: _8 c ● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.
发表于 2012-8-14 19:56:54
