2012年商务英语中级口语必备知识(6)# b9 g% y: s1 }1 d* Q0 L# [, ~( _7 u
How to answer questions! s" T4 M) l% g8 T8 m
Example question:7 r" B2 W! V! \; ]. O' v% U6 H: y
What determines the price of a product? 7 i7 j+ [% t* s5 u+ ~ Example answer:www.ExamW.CoM! Q. U2 {1 H6 u/ |: C9 r/ I* w2 ~
● The price of a product is influenced by the costs. 1+ d) Z A$ |* b
● This is because firms have to charge a price which is greater than costs to make a profit. 2/ B' I D7 u {2 ~- V
● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3 ' [7 h! Y, T- X% u4 l/ I ● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.