Introduction
. `- G/ v8 O4 b7 ^: c ⅰ、Why take BEC exams?
# r! G( _( y$ ] strong growth
# { ]9 e; f- _' }5 w% _ rigorous quality control8 m! M1 z% E( W: c7 Q6 i3 r6 t1 j' W' u
wide suitability) G: d% I. K8 l$ u. m n, j. B
wide business context2 _# r& `$ d: [2 O2 ^5 y
value for study and business career/ l4 X# u! q& h% n; w
international recognition for work and study
5 F4 w7 f0 j+ `1 o, x4 }# [3 y ⅱ、What is International Business English? 什么是国际商务英语?
! d( O1 }+ n) y' e 国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业治理、商业服务等。由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。% z# p* {" i% U( m! j4 E
ⅲ、How to learn International Business English? 怎样学习国际商务英语?) F! v$ {# R& A; Q! Q, W" {2 W
把握一定的商务英语词汇、短语和句型。
' I# y9 C2 X5 f3 _4 s& W 词汇方面; q) N9 L. }% a9 \! f+ d
commercial( i6 E9 z+ L" {
e.g. The TV show was interrupted by too many commercials.
$ q4 l8 c8 O" k5 \ prospect1 P3 J8 p+ r* ^$ v
e.g. He called on some prospects but failed to make a sale.
3 j% T% T$ S8 E8 P. f _4 Q make2 O. i$ E( x9 R: g6 F; F
e.g. These products are of Chinese make.
8 i) b/ u6 ~. I; K6 i The factory manufactured five makes of tractors.3 _8 F% W& d5 C" n0 x. N; s
短语方面# ]2 m) t! Q* o. f2 l
soft selling hard selling4 e; j9 q# f& X# J: s G' Y0 m
Some sales people adopt a direct hard sell approach, while others use a more indirect soft sell approach.
% Q) B' l0 F% j$ s: }+ s have a bad year
3 K( Y, b9 ]. t! \ The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.' @3 i, p! Q/ u6 q9 L5 E3 S( i- r
break into/penetrate the market
( Q5 X) I2 G/ |+ ], Z There is chance that well manage to break into the UK market
1 `: M6 `0 Q' |. O 句型方面- _. U$ S4 H8 I( n7 `
I am writing to you concerningt miss it. I cant agree more. It may have slipped your mind, buts true, but on the other hands exactly what I think. Maybe, but dont you think新义8 B/ L- |) W$ e2 V
honour
D% C2 f/ f9 W& l8 Q( w e.g, All credit cards honoured here. The bank honoured this cheque.
3 _7 j- m% q0 S$ E+ r+ u% F8 ` cover) |2 e3 F7 R$ X: t K; o# e+ n
e.g. I have got myself covered against fire.
! o g( I& y; x6 ^* `( @6 A1 q+ L9 P royalty6 h3 _5 s3 Z: r. I
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.' Y3 H& [8 v0 k1 H9 w
同义词、近义词、相似词的辨析。
- W7 |% X+ u8 _/ z8 v! X5 z3 ^+ ? 1) chairman, president, CEO, Managing Director, General Manager.
% r( |! k8 l0 e8 U1 f% N5 G 2) dealer, merchant, trader, businessman, distributor.5 U7 w9 Z% m7 ]
3) deputy, vice-, associate, assistant.
& T3 i9 K' }! v- o( a% | 4) discharge, unload, land
, M3 \) B' O8 P 5) discount, reduction, rebate, allowance.7 Y5 H9 A# O- {" z1 Z9 ?
熟悉世界贸易组织。
2 c: s' n3 U0 e6 F 熟悉国际商务英语有关行业的基本术语及其内涵意义。6 b9 Z+ u" m9 D5 i
学习国际商务常识,略知相关专业知识。, o3 Z* H/ [& s8 f& w& R& k( C
密切了解国际商务最新动态。
, z+ [& J" x3 m ⅳ、BEC2 Content: d# q3 w1 ^) Y8 C9 O
BEC2考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。
+ ^9 e( c' {+ \9 L- P! H: } BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。, m+ j+ O+ ~0 y h, v
ⅴ、BEC2 Time
$ L8 @3 k3 H* v( H0 S1 O' M3 b& g .
# \* I" D' \9 [' x* u3 b4 G Preliminary) c9 V: l2 G0 @+ p
Vantage
% r2 ? A3 J+ a' \" ?: V Advanced' C; m6 w5 o" {% G# [" W( W
Reading
' Y% R7 \ \! Y5 h( t 1 hr 30 mins ﹡" I) H! H0 ?( V% i2 f, p& ~
1 hr0 N# j0 e) R4 t2 R/ u b
1 hr
4 Q+ B6 G, J8 d0 p H7 o& B Writing5 N* d0 P- ?( _/ W3 }: I
45 mins
& b5 h0 w8 E) G! @ 1 hr 10 mins
, s1 O& m6 z8 b# u- @ Listening* w5 @/ n- z5 Q- j) g
40 mins
6 B- E# d+ n0 F" m 40 mins2 E6 X2 b* i) k! c
40 mins
7 U, t! T2 r: w Speaking
- K: j7 Q# c) J6 B$ X$ I% ^ 12 mins ﹡﹡; ?# L( \0 M/ C' L
14 mins ﹡﹡1 H( z c* [! G6 t6 ^
16 mins ﹡﹡" n. T" ]& f( c2 w6 q9 T; c
ⅵ、BEC2 Grades) C/ c* W* B' v, m4 U
one overall grade/ _- H$ v: s) p P
each skill counts for 25%
5 {6 d1 _$ Q2 i1 L2 u candidates also receive profile of performance/ z- H4 G6 h+ X& D( f" ^
Preliminary: two pass grades2 Z7 b4 s- U- e
Vantage and Advance: three pass grades
! `" l9 S! s- L) @, {4 u ⅶ、Introduction to BP Preparation Resource
6 x+ F- q$ S7 L; x6 g vocabulary
, I; U+ Y$ N- q5 V textbook
$ C Z7 G& \2 x% } 《Pass Cambridge Vantage》5 d' o+ Q' y! Z0 L# K4 F
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以Brand power举例说明:5 [$ B: H. [" Y
1. 把握商务词汇短语, Z# D" c' `$ z. h" C! [
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
6 R% w! l) x! l$ n+ m E.g. brand image/leader/loyalty/name/power/stretching; v0 x5 {3 \( W* Q
2. 把握相关商务知识3 C) b( Y' U6 C0 F
E.g. Explain why you brought one of the products. @. K* C% g s
strong sense of brand loyalty
: s7 U+ s- j# g1 U reasonable price
. U* y9 E5 ?' a4 z9 T7 ~0 C7 H& [ good after-sales service
0 A% L& c3 o5 A9 z% g5 ^" k reliability of the product
/ N. f! A/ R- O# v; F# f good and consistent quality
$ p8 L2 O* t h8 M8 `) l user-friendly design( P1 O q/ ^! i: T# s
good value for money$ X7 ~2 R5 `& o1 N8 W
in style4 [& r6 G M& u' Z9 ^; i
3. 把握相关背景知识
$ C1 X* i- D1 u6 g Tesco, J Sainsbury, Asda
4 S$ ]! V% {( B* r7 v' G 《Working in English》/ r% z3 [2 c2 T- I* d% H
mock exam papers: 9 sets% y' ?0 Z& k# @3 [
ⅷ、Register for BV: \( m3 F/ B# W) ^6 V+ N( s
ⅸ、Business Research
3 u, I8 D. U& _ Answering business studies question
3 b3 `1 J% i/ G: ~# K j5 a Business Studies is a skills based subject which tests students ability to use their knowledge. There are four basic skills:
8 X) B$ k" D3 r9 S/ } Level One Description/Identification
# T% Y, y5 Y# M Level Two Explanation |