Introduction
% C/ i6 O- | f: h" {+ Z; |4 d ⅰ、Why take BEC exams?6 x8 P7 [6 z) m. |
strong growth4 p, Y+ s9 A7 n+ T
rigorous quality control, B1 i: W* y8 `. n9 C
wide suitability8 V2 _! ?' y t
wide business context0 ]: l- H) o5 G0 ?8 S! z/ r6 `) |
value for study and business career
0 U3 P2 n. Q3 q4 [3 x international recognition for work and study9 u2 i8 f+ y9 {+ ?" C
ⅱ、What is International Business English? 什么是国际商务英语?
; y! M, _5 e) ~9 }7 W 国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业治理、商业服务等。由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。
$ i' n3 m R1 s! Y; e ⅲ、How to learn International Business English? 怎样学习国际商务英语?
! Z! ]" Y! \7 c; ]1 p: n. d 把握一定的商务英语词汇、短语和句型。
- a# E' c/ C! R) }; v* n 词汇方面1 S H9 _8 w5 Y: i" w3 G" D
commercial' |. s1 S4 }. h9 D a6 q5 t
e.g. The TV show was interrupted by too many commercials.
: [ ^$ u, {+ _ prospect
X! q" ^+ u& d# b8 Q$ C/ T e.g. He called on some prospects but failed to make a sale.# ]/ h1 \9 f8 d- x6 X
make B ~/ h% Z0 e3 J
e.g. These products are of Chinese make.& A2 O( w% F; E8 E3 u {) B1 Y
The factory manufactured five makes of tractors.& h0 _. B: H, s2 Q, V
短语方面
; m( h/ E) i G9 [ L. L soft selling hard selling
9 l) N/ y: r9 Q, L7 G- w9 f: [ Some sales people adopt a direct hard sell approach, while others use a more indirect soft sell approach.3 t* e9 H1 k8 w# \. J& M9 V
have a bad year! v. r2 ]! Z( t
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
5 M- ]5 g; Z2 R break into/penetrate the market9 t. c! O6 ~- L
There is chance that well manage to break into the UK market: X$ X8 }. F0 L
句型方面
: Q0 e* k/ [5 L! _' w3 Q' O4 v' _ I am writing to you concerningt miss it. I cant agree more. It may have slipped your mind, buts true, but on the other hands exactly what I think. Maybe, but dont you think新义. J. R! S. V$ ^. F4 G* L
honour2 ?% V! D& o4 i- ?1 N8 @5 B2 P
e.g, All credit cards honoured here. The bank honoured this cheque.5 E+ S' u9 y) U" r$ E
cover4 | ]. w c7 z7 ]$ \$ K5 ?/ Z
e.g. I have got myself covered against fire./ g. b" t" S* w, `% O# y
royalty7 N" ]. _1 V: s
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
; J: M- a/ K g9 ?2 Q2 h- A 同义词、近义词、相似词的辨析。
1 h O8 P; D: M/ j; E, E% [4 V- _ 1) chairman, president, CEO, Managing Director, General Manager.; f% B6 f- w# ]1 Z2 k) F
2) dealer, merchant, trader, businessman, distributor.7 @9 L% R7 O* T5 M& j
3) deputy, vice-, associate, assistant.
4 y5 M2 [! |* W4 f( ~# }' Z 4) discharge, unload, land # l! m" p. ]& o% d
5) discount, reduction, rebate, allowance.) ~( v, Q/ K X" G, w. ]. ?
熟悉世界贸易组织。% m5 L4 k! O/ ^: W
熟悉国际商务英语有关行业的基本术语及其内涵意义。
1 a5 {/ [9 z/ M- F 学习国际商务常识,略知相关专业知识。
) t6 e( \& A! ~' K- Y6 X. p9 S8 F 密切了解国际商务最新动态。: _ p! Q; ^# p% ^: S2 a8 c
ⅳ、BEC2 Content. d1 q; l! E- m2 K* r( O- z" b
BEC2考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。
U9 ~+ ~' d, u% K! I7 o( R BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。
6 [. O( k7 N' \( T% o& ~- U U& C ⅴ、BEC2 Time
+ J& `# e% {$ K3 z .
4 }+ w9 T/ W, v8 Y5 \' \/ d Preliminary
4 X% x! q2 m& r j& X+ U7 \ Vantage
& ^9 J1 Q$ Q' [4 n# s; K7 }( q2 ` Advanced
5 ~% C5 @& \4 y. P3 p( b3 N Reading! F& g2 i7 W- W, @' b: X# Q
1 hr 30 mins ﹡
6 P* f4 d6 } r+ l4 k 1 hr4 C$ @: V9 M# L$ t2 h) g5 u! |6 j8 }
1 hr
4 R* A* {7 g% x: n9 p0 \; q9 @# K Writing
" B9 }# Y* E) K, l3 p 45 mins
4 t1 {% {2 f' W h* V, i: f 1 hr 10 mins
( I! I* ]# F. Q3 a' Y1 X* L- ^) [* V Listening# [; o( [" W6 y2 S3 N
40 mins
j$ C% |$ U. W5 w 40 mins) D( X8 S7 n4 w# m6 z
40 mins
$ s' C! I2 t* [+ s2 a, M Speaking+ t; K! X; H7 x/ S& o, j
12 mins ﹡﹡4 K+ E+ d+ P) d/ D
14 mins ﹡﹡8 F+ Z8 W' _; o
16 mins ﹡﹡
# p% ^$ [, n$ w' R+ y ⅵ、BEC2 Grades
& ~$ M* m% @ U. {* J7 k- W one overall grade' v2 A L0 ?! O
each skill counts for 25%
" p5 I; V# X6 T4 j; c& M6 q) I6 c candidates also receive profile of performance
0 s E8 K: B* R$ V% h Preliminary: two pass grades! B! J6 Y/ G7 h% V" R
Vantage and Advance: three pass grades
$ }) f' ?% l! r- }6 h: M. g% d" s ⅶ、Introduction to BP Preparation Resource! g" N" c# ~6 G+ n
vocabulary. s! M/ k$ c3 O2 S0 j& e# k
textbook/ S9 k/ j# t5 s* b
《Pass Cambridge Vantage》
1 w5 l1 M0 i0 X) ]( X Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以Brand power举例说明:# ~' I5 G* t1 w- f: Q- n( C
1. 把握商务词汇短语 h/ p$ F( |1 L
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
. ^ y s+ g0 i6 J1 r: T0 E/ ]1 v% ~2 f E.g. brand image/leader/loyalty/name/power/stretching3 i: M7 q% D- @. B2 X# S6 {; ^. I
2. 把握相关商务知识 D0 U6 o$ K% l+ W8 |
E.g. Explain why you brought one of the products.( m& d3 V' A# T& {
strong sense of brand loyalty
$ r" @4 A1 `' [: v7 M( n reasonable price
8 b+ t+ @8 k# t3 f; h8 a good after-sales service4 W0 c2 k) C( A- ^( b# W
reliability of the product
# H- g9 A6 {+ [: D$ A3 L) q; E good and consistent quality
$ b, ]2 z, K$ l4 H% \3 } user-friendly design
) E9 J3 s' X( P7 Q) O) t: n& r good value for money2 E" s$ x+ Q* f* o
in style
9 S8 c! M8 O- o% T 3. 把握相关背景知识
( Y% \) B; {1 m8 F7 F; ^* X$ A" S+ C Tesco, J Sainsbury, Asda" M1 B8 b! \8 W3 e
《Working in English》! C* ?' H0 F, f+ H c+ h; q# e
mock exam papers: 9 sets# y1 i- R9 u: c* f
ⅷ、Register for BV
7 R' `7 E) o$ w$ Z ⅸ、Business Research3 T' f$ X9 G' p7 q
Answering business studies question
6 l& h3 J, c* X Business Studies is a skills based subject which tests students ability to use their knowledge. There are four basic skills:/ F1 k) g# D, ~6 |6 H
Level One Description/Identification
* U# n& ] {0 K( | Level Two Explanation |