2012年商务英语中级阅读理解练习22

会计考友

PART  TWO  
Questions 8 – 12
l     Read the following text.
) N. V0 s, \3 L) Sl     Choose the best sentence from the list on page 36 to fill each of the gaps.
l     For each gap 8 – 12 mark one letter A – I on your Answer Sheet.
l     Do not mark any letter twice.
  
3 U3 n$ s( R* R7 N6 I9 t8 [Marketing
) X) Z+ y7 a4 V6 a( }In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage,  and related services such as financing, standardisation and grading, and the related risks.
  
/ j( `' u$ `0 nThe modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is  going to buy the product ------ or what the market for the product is ---- before production begins.
  
' R2 r, c& X9 O9 h4 h& YMarketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour. ____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.
  
  E7 M# K2 a2 O8 w5 F7 KExample: C
( ~, W; D0 p" U# x  
: \& Q# n% p6 E3 W5 |9 _# ]A.       It subscribes to the notion that production can be economically justified only by consumption.
2 A/ z" n' Z$ ~B.        Marketing was the task of figuring out how to sell the product.
C.       Marketing is as important in today’s economy as the production of goods and services.
2 T8 m2 W# m, QD.       Production, on the other hand, is mostly an engineering problem.
E.        Such markets must be created and stimulated by managers.
F.        This is very different from making a product and then thinking about how to sell it.
G.       More than half the cost of consumer goods can be traced to marketing activities.
8 l0 r- J6 V9 k; q+ NH.       In addition to sales promotion, marketing also involved the physical distribution of the   
3 r4 `0 r' ^4 D; F. H9 R% q6 ], rproduct to the places where it was actually sold.
7 ]& D4 E9 p: v* M% G! yI.         Instead of concentrating solely on production, the company must consider the desires of the   
consumer.
  
答案：Questions 8 - 12:       H, A, F, I, D