The Great Newspaper War% X Y# ^. k9 G# S4 `$ i
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.
" N# u! ~7 E: ETwo men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals7 H5 u$ ^" |6 j, y" Y
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, "Big print makes big news."
+ @. h! J+ R/ wPulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, "You furnish the pictures. I'll furnish the war."3 U! s+ m9 Y8 e2 _6 C9 ?) w) J
EXERCISE:0 M% ^4 v! s8 ?) M6 w
1. A) no B) many C) a lot D) little
+ j6 H ~* }1 {% h' c- ^1 i2. A) on B) for C) in D)of$ [. i$ c% z5 O3 ~5 Z' q% f( ?
3. A) on B) in C) at D) about! m. u/ q+ K) T. U. |
4. A) excite B) excitingly C)exciting D) excited# |' H! I( Q+ R. Y& f2 {
5. A) a lot B) few C) a few D) lots of
" l( K& `$ b4 R$ t, J1 `6. A) every B) all C) both D) many c! S1 H) b- b* W% c3 F/ P2 h3 d( M. b
7. A) admitted B) was admitted C) could admit D) has admitted
) o* e& x9 l2 @0 a8. A) patients B) patience C) patient D) patiences% w" c2 R: v" N- a- I
9. A) an B) the C) a D) /
; a! P6 g. P) Y" r* d4 m( I" M10. A) than B) as C) in D) for
: H) l( K) H; ~& v1 w( X( i$ I11. A) cheap B) cheaper C) cheapest D) the cheapest
, _* y7 u+ R, A/ u R& d8 {0 J3 q12. A) anyone B) anyone's C) anyone else D) anyone else's y# G0 t8 W% j: t9 q7 J4 ~
13. A) may B) might C) can D) could2 M$ K5 Q; x6 X6 Y: y
14. A) draw B) drew C) to dray D) drawn
) M" D8 v# \- k$ m15. A) going B) going out C) going on D) going off* Q* G' |1 {6 K* t" [& n/ |
Key: ADBCDABADABDDCC |