The Great Newspaper War: H+ G1 W2 C: u
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.% }# _3 l' `% {0 h) G' t) e
Two men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals# g7 A# A l6 y7 c) S
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, "Big print makes big news."
k2 x6 r: d% o. @Pulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, "You furnish the pictures. I'll furnish the war."
# C) B, z) c( y) f; C4 HEXERCISE:) h- ?) \8 g/ V# h) E$ g
1. A) no B) many C) a lot D) little0 i) c& A/ v$ M: a4 [
2. A) on B) for C) in D)of0 t+ a; ~. C$ F
3. A) on B) in C) at D) about
t" r1 N! X8 F. ~) ?9 y. F4. A) excite B) excitingly C)exciting D) excited% d) m) {' ]( q9 K: `: a6 v/ p
5. A) a lot B) few C) a few D) lots of# v8 M# W, T4 d; K$ F: D
6. A) every B) all C) both D) many
+ U" u* H) w0 P3 I a7. A) admitted B) was admitted C) could admit D) has admitted
( P( A) W5 P4 m* H+ x% ?8. A) patients B) patience C) patient D) patiences, {& z9 ^" u3 Q; n& m5 [
9. A) an B) the C) a D) // S7 i. I" g) T1 z
10. A) than B) as C) in D) for# @: _4 K4 t- r6 N8 l# k# W0 ]6 c% Q
11. A) cheap B) cheaper C) cheapest D) the cheapest
0 R+ x6 W, |! [3 r/ Y2 z12. A) anyone B) anyone's C) anyone else D) anyone else's
6 S" T2 R" A, F+ ?1 F13. A) may B) might C) can D) could
5 j- u0 L; n! X9 W! {14. A) draw B) drew C) to dray D) drawn
. u- C+ z- M. `; ^. P" ]& ?15. A) going B) going out C) going on D) going off
7 ]- W# F5 J' N9 nKey: ADBCDABADABDDCC |