The Great Newspaper War3 z( M" F7 k, x
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.
& \& l0 ]# Y1 kTwo men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals.' h8 H: o* ]4 b
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, "Big print makes big news."" c; u F" c& ~) |; e
Pulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, "You furnish the pictures. I'll furnish the war."
9 b6 S( d2 H7 Z2 uEXERCISE:' C- o& \( R7 E
1. A) no B) many C) a lot D) little3 B! D' e8 {- S& {) |+ P# I
2. A) on B) for C) in D)of9 \/ D/ v D, ?0 s1 C
3. A) on B) in C) at D) about* o; G$ m- q3 Z0 U* _: X$ I( w1 n
4. A) excite B) excitingly C)exciting D) excited
0 W; G6 F/ i+ S3 }6 u5. A) a lot B) few C) a few D) lots of5 X/ v& F5 O6 o9 G' f) z) A Q
6. A) every B) all C) both D) many' C& d6 c5 y" E9 A# f# ?
7. A) admitted B) was admitted C) could admit D) has admitted
( e" ]" y( G; l5 X# e# Y8. A) patients B) patience C) patient D) patiences
' @6 d1 X$ J) M, t8 u! n# [9. A) an B) the C) a D) /; m; I m) e5 a/ B- g
10. A) than B) as C) in D) for' C. O% \% ?; F2 p X+ N* {2 t7 Y" k+ n
11. A) cheap B) cheaper C) cheapest D) the cheapest# c. b, c/ Z: r4 O! s' h
12. A) anyone B) anyone's C) anyone else D) anyone else's
9 _2 J3 e, U4 ~6 O5 W13. A) may B) might C) can D) could# Y |, i7 ]4 a. }# o- q, Y$ W- ^+ E
14. A) draw B) drew C) to dray D) drawn
& N- @' s v' a# W9 M15. A) going B) going out C) going on D) going off" k$ D" k t; ?! `5 S/ q, E @2 w4 X$ p
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