The Great Newspaper War
& m0 o. Q! m) @- m0 uUp until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.
. r. m9 q! j! c( p0 }- z" eTwo men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals.& D1 ~) m# a, V3 M
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, "Big print makes big news."5 b0 z1 i5 Q% r
Pulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, "You furnish the pictures. I'll furnish the war."
. H3 _2 `+ t' q0 @( S. v* kEXERCISE:( L6 X: ^. j1 A$ l3 t
1. A) no B) many C) a lot D) little
. \% O+ _& S% @: o' r ?* _2. A) on B) for C) in D)of6 d8 [" P) D8 z9 h2 Y$ O9 b; o
3. A) on B) in C) at D) about5 c5 c' x$ Q- E r8 w/ V7 V
4. A) excite B) excitingly C)exciting D) excited1 b) u. R9 e3 o* E
5. A) a lot B) few C) a few D) lots of
% C+ l2 } s- p: q' ^6. A) every B) all C) both D) many
+ r9 u9 M9 k6 q3 L# Z. V) y8 q7. A) admitted B) was admitted C) could admit D) has admitted
! F0 k" V R- x- s; c* q6 U |5 i' ?9 K; I8. A) patients B) patience C) patient D) patiences" p* V; _6 `. \. l* W
9. A) an B) the C) a D) /5 S; `' o2 D1 l" V
10. A) than B) as C) in D) for
- m% ~4 c4 s+ n+ T11. A) cheap B) cheaper C) cheapest D) the cheapest3 c. f5 I1 j9 `7 ]- }
12. A) anyone B) anyone's C) anyone else D) anyone else's/ u4 _- D; c6 g! V I- D- r
13. A) may B) might C) can D) could
6 \' b1 j6 I% i0 t/ W& k9 i14. A) draw B) drew C) to dray D) drawn) y; h9 |5 ^6 f0 A+ w0 Z, H
15. A) going B) going out C) going on D) going off
/ i t# k5 W4 e- h aKey: ADBCDABADABDDCC |
发表于 2012-8-15 23:30:26
