Waste Not, Want Not
2 R f+ F& P1 [8 v# @( M 1. Bob and Clara Darlington, who own and run a farm in the North of England, have always looked for new ways of making money of the produce they grow. Their success began when they established a shop on their farm, so that people could come and buy fresh vegetables directly from them.
- @8 N, }% X" T8 T 2. The business was an immediate success, and soon became top marks in a competition set up by the Farm Retail Association to find the best farm shop in the country. The association’s inspectors found the Darlingtons’ shop offered excellent service and value for money as well as quality fruit and vegetables.
" e; {( v9 }/ S7 ] 3. Clara Darlington is a trained chef and, in addition to a range of home-grown foods and other local produce, she began offering a variety of prepared meals which she has make herself in the farmhouse kitchen. A small cafe alongside the farm shop was soon added, with everything that visitors could taste on the menu also being for sale in the shop. / t7 K2 S8 a/ \2 d, x5 G% l2 C
4. Clara admits that starting the business was expensive, and she has worked very hard, but maintains that if the product is good, the public recognize this and buy it." I aim to offer the highest quality to our customers, whether they come in for a loaf of bread, or take a whole dinner-party menu. I take it as a compliment if people take home one of my dishes to serve to their family and friends and get away with pretending they made it themselves.
/ T3 i) U% X1 E5 e 5. So it was that the couple realized that they has a surplus of misshapen or damaged vegetables grown on the farm which were unsuitable for selling in the shop. Clara, not wishing to see them get thrown away, decided to turn them into soup.
0 Y: ^0 F0 T% D 6. The soup met with immediate approval of customers to the shop and Clara now produces ten different varieties. She spent much of the summer travelling up and down to London by rail, doing presentations of the soups. As a result, they are now served in first-class railway restaurant cars belonging to three companies as well as being stocked by a number of high-class London stores. * L- w: G- p# g$ r
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