The Great Newspaper War
) h" r z% l, aUp until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.
: q+ ]0 n6 X5 d9 h! B. U& c+ jTwo men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals
& N& x1 r' R* W' _" hIn 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, "Big print makes big news."
1 m( l6 `( Y# ]' h, iPulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, "You furnish the pictures. I'll furnish the war."
K! f4 d q( l5 B1 ^EXERCISE:
M* h7 o: L, N6 {& E6 t; G1. A) no B) many C) a lot D) little) h& |4 Q8 Q* |" W1 c& |" m$ s
2. A) on B) for C) in D)of
/ }, d' R9 d( V( y$ v$ o7 Q3. A) on B) in C) at D) about
7 i- z/ n& f x L& O2 R' W4. A) excite B) excitingly C)exciting D) excited
* R6 a4 |9 E" r( Z5. A) a lot B) few C) a few D) lots of
: U2 n# N" y8 Z6. A) every B) all C) both D) many Y* X& p) S3 n/ y% B
7. A) admitted B) was admitted C) could admit D) has admitted) `. N, k- x, s! c1 k# ^) e* Q7 m+ j! I0 B
8. A) patients B) patience C) patient D) patiences
* [9 Y- H6 e* e p6 n4 B j9 E K9. A) an B) the C) a D) /
1 N, Z5 X# G: c, D3 C% G10. A) than B) as C) in D) for
# Z+ e5 ?/ P$ {: G11. A) cheap B) cheaper C) cheapest D) the cheapest
! }* S0 @$ }; v4 k12. A) anyone B) anyone's C) anyone else D) anyone else's. y! Z' h+ l3 C& \' X- u6 g
13. A) may B) might C) can D) could4 _; F7 @# Y, O+ n7 A" K
14. A) draw B) drew C) to dray D) drawn
n- z+ A4 {9 c3 g9 ~15. A) going B) going out C) going on D) going off9 ^. f+ ~1 D3 n' U* W: C: U3 F
Key: ADBCDABADABDDCC |