The Great Newspaper War
: @+ q# A5 b" W* Q/ rUp until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.: y" a% [+ Q$ n, G' s/ w+ W- S
Two men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals3 u% t' H# ?& J3 U- J: Z
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, "Big print makes big news."1 s7 [( [% a, n6 L) V( j
Pulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, "You furnish the pictures. I'll furnish the war."
5 ]5 F# j3 _( M4 `& b6 ZEXERCISE:
5 s* ?& X$ N- R, s& F1 F3 Q j1. A) no B) many C) a lot D) little) Y( {: H+ G6 [6 x
2. A) on B) for C) in D)of# @" u2 u( c& j# n7 {/ c4 T" n6 w
3. A) on B) in C) at D) about' d+ O. @, g* e5 {- r$ Y
4. A) excite B) excitingly C)exciting D) excited7 }8 k' x" g. @. ~# w U
5. A) a lot B) few C) a few D) lots of! b* j& b+ d/ ?# `
6. A) every B) all C) both D) many# ^" C" F2 e$ y% f2 Z# W5 o
7. A) admitted B) was admitted C) could admit D) has admitted
$ S7 q6 X; F, A2 Y# v9 [2 x& _1 b8. A) patients B) patience C) patient D) patiences& p) ~. Y2 Y6 d: J3 D# C
9. A) an B) the C) a D) /2 t, o$ \7 g7 n
10. A) than B) as C) in D) for
2 s* N3 c% ?! A% W$ ^! i11. A) cheap B) cheaper C) cheapest D) the cheapest: N3 ^3 }- F7 X3 v
12. A) anyone B) anyone's C) anyone else D) anyone else's
2 f5 c7 F) Q% h3 N13. A) may B) might C) can D) could
. ?8 k# s& h6 m( c1 A; j14. A) draw B) drew C) to dray D) drawn$ T, e8 a3 h# l% w! k1 L) x
15. A) going B) going out C) going on D) going off
5 q6 U& H( H1 A( x' J* DKey: ADBCDABADABDDCC |