2011年职称英语卫生类完型填空复习题4

会计考友

Importance of the Public Image
- D! {2 ^1 V  W$ i# EPublic image refers to how a company is viewed by is customers， suppliers， and stockholders， by the financial community， by the communities in which it operates， and by federal and local governments. Public image is controllable ____(1)____， just as the product， price， place， and promotional efforts are.
, g% N$ d1 G5 a- XA firm's public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees， customers， ____(3)____ to such outsiders as stockholders， suppliers， creditors， government officials， as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics： for example， a new highly automated plant may meet the approval of creditors and stockholders， but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand， high-quality products and service standards should bring almost complete approval， ____(7)____ low quality products and false claims would be widely looked down upon.
A firm's public image， ____(8)____ it is good， should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image， this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices， to woo the best distributors and dealers， to attract the best employees， to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
A number of factors affect the public image of a corporation. ____(14)____ include physical facilities， contacts of outsiders with company employees， product quality and dependability， prices ____(15)____ competitors， customer service， the kind of advertising and the media and programs used， and the use of public relations and publicity.
$ p- t; F' ~5 _- S! E% q' T; U1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent
. i. c2 P6 Z2 q2. A) establishes B) play C) makes D) obtains
3. A) but B) however C) and D) as
) N4 x) t2 _' u0 q4.A) possible B) easy C) not impossible D) impossible
4 q! I9 G8 R; O/ r# r5.A) they B) some C) it D) we
3 S- a& C6 w4 m4 u# b; j" D6.A) plant B) jobs C) machines D) themselves
7 H/ Q( \' L; G& ]! ?& R7.A) while B) when C) as D) and
+ [, n* ]* }5 h- L/ F3 v, H8.A) that B) if C) which D) /
9.A) that B) who C) whose D) of which
4 L* t, r) V: }; g' H! x( S10.A) been B) developed C) found D)learned
6 A7 r7 S' w4 c/ k9 M* z3 E11.A) With B) Such C) Like D)/
12.A) a more B) more C) most D) the most
13.A)with B) without C) in D) of
14.A)They B)It C)Some D)Most
15.A)related to B)connected with C)related to D)related with
Key：BBCDC BABAB BDBAC