2011年职称英语卫生类完型填空复习题4

会计考友

Importance of the Public Image
8 J3 o( r% [3 I- y  Y" LPublic image refers to how a company is viewed by is customers， suppliers， and stockholders， by the financial community， by the communities in which it operates， and by federal and local governments. Public image is controllable ____(1)____， just as the product， price， place， and promotional efforts are.
- G  U& T' C1 o" ]6 m4 W9 l. BA firm's public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees， customers， ____(3)____ to such outsiders as stockholders， suppliers， creditors， government officials， as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics： for example， a new highly automated plant may meet the approval of creditors and stockholders， but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand， high-quality products and service standards should bring almost complete approval， ____(7)____ low quality products and false claims would be widely looked down upon.
A firm's public image， ____(8)____ it is good， should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image， this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices， to woo the best distributors and dealers， to attract the best employees， to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
0 t& j4 _$ S/ C" JA number of factors affect the public image of a corporation. ____(14)____ include physical facilities， contacts of outsiders with company employees， product quality and dependability， prices ____(15)____ competitors， customer service， the kind of advertising and the media and programs used， and the use of public relations and publicity.
5 z& _. x, K' n/ w1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent
2. A) establishes B) play C) makes D) obtains
# D7 {$ o$ I1 f5 i3. A) but B) however C) and D) as
# W! {$ r& T6 b& d5 C" S4 t4.A) possible B) easy C) not impossible D) impossible
5.A) they B) some C) it D) we
6 z# S1 L( W, I  I: N, L6.A) plant B) jobs C) machines D) themselves
9 j: h% i5 e$ {6 {2 D" C7.A) while B) when C) as D) and
4 {, O6 [) v- p! x# T+ l4 L8.A) that B) if C) which D) /
1 M$ i" ^7 A' ]* I7 r) Q0 f# _9.A) that B) who C) whose D) of which
% C. D. }3 y4 Y6 ^10.A) been B) developed C) found D)learned
11.A) With B) Such C) Like D)/
, c4 M, l# P& D% I+ X% d/ L( e" l12.A) a more B) more C) most D) the most
# Q. n: b% Z* ~! d5 E0 `6 T13.A)with B) without C) in D) of
14.A)They B)It C)Some D)Most
15.A)related to B)connected with C)related to D)related with
Key：BBCDC BABAB BDBAC