2001年12月4日 上午11时50分24秒 Robert说明Pacer在行销与技术上的基础后,终于取信了Mark, 也为此谈判迈开成功的第一步。在谈判佣金鱼合约期限这类议题之前,Robert想先确定一些条件,包括独家代理权与Botany Bay所能提供的协助。你知道Robert运用了哪些技巧,才不会让Mark以此作条件来威胁Pacer让步?我们看看Robert怎么说:
9 z" H; x: P5 |' f9 l; S( c6 X0 _7 M M: Mr. Liu, what kinds of sales do you think you could get?
" A K% |9 n0 A0 {4 h R: Well, to begin with, we'd have to insist on sole agency in Taiwan. We believe we could spike(激增) sales by 30% to 40% in the first year. But certain conditions would have to be met.
j5 G: F- |+ V, o M: What kinds of conditions?
* ^' _; i3 i g6 f R: We'd need your full technical and marketing support.( ~3 |5 g! m/ P7 C, g4 Z
M: Could you explain what you mean by that?) d7 ^# Y' x/ ~, r {; B
R: We'd like you to give training to our technical staff; we'd also like you to pay a fee for after-sales service.1 g! x% U) o! p& L9 n; @
M: It's no problem with the training. As for service support, we usually pay a yearly fee, pegged to(根据)total sales.
& H5 O- V* w; {. w; R+ o R: Sounds OK, if we can come to terms(达成协定) on how much is fair. As for marketing support, we would like you to assume 50% of all costs.7 r* w/ D- f* f, `6 _
M: We'd prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tab(付款)for that, but you get the sales in Taiwan., g9 l. C+ ^. u& \. N( f# m6 W3 Q
R: We'll think about it, and talk more tomorrow.
2 c$ _* a( U# h$ @ M: Fine. We'd like you to tell us about your marketing plans. |