商务谈判实例4 V+ w) [+ c+ w* X3 M+ e4 I
2001年11月19日 上午11时57分26秒 行至此处,谈判都还算是在和谐的气氛下进行,双方各自寻求获利的方案。但针对技术转移这一项,Robert所提的保证和要求能否消弭Kevin心中的顾虑,而今此谈判终露曙光呢?以下对话即为您揭晓:
, N) f9 z& v9 e3 ]3 d6 x K: If we transferred our technical and research expertise(技术与研究的专业知识), what would stop you from making th esame product?5 K2 }! S# `" t) w; B( ^
R: We'd be willing to sign a commitment. We'll put it in writing (书面保证)that we won't copycat(仿冒)the Sports Cast within five years after ending our contract.
- f$ M3 a; }" C) k" E) Y ? W& W# L K: Sounds O.K., if it's for any "similar" product. That would give us better protection. But we'd have to interest on a ten year limit., H' w* {& }2 h. P/ s
R: Fine. We have no intention of becoming your competitor.
( [0 a z' r! d# `" ] K: Great. Then let's settle the details of the transfer agreement.- \( }4 {" ^3 t- y. x t
R: We'll need you to send over some key personnel to help us purchase the equipment and train our technical people. How long do you anticipate that will take?9 y6 z$ w8 p" d* R$ ~
K: A week to put the team together, three weeks to train your people. If so, when do you estimate starting production?
% N& _- C* L1 C' L7 [: r* x" @ R: Our first production run(一批的生产)should be one week after our team finishes its training. But I'd like your team to stay a full week after that, to handle any kitches that pop up(处理突发的事件)。+ @8 C& B ^ } K {+ W
K: Can do. Everything seems to be set, Robert. I'll bring in a sample contract tomorrow. If you like, we can sign it then. Botany Bay是家生产高科技医疗用品的公司。其产品“病例磁盘”可储存个人病例;资料取用方便,真是达到“一盘在手,妙用无穷”的目的。此产品可广泛使用于医院、养老院、学校等。因此Pacer有意争取该产品软硬件设备的代理权。以下就是Robert与Botany Bay的代表,Mark Davis,首度会面的情形: M: Mr. Liu, total sales onthe Medic-Disk were U.S.$ 100,000 last year, through our agent in Hong Kong.
' b. o" f9 E4 n9 v2 X! h R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(把……作为目标市场)。
/ g1 Z1 e- `" x M: True, but we are happy with the sales. It's a new product. How could you do better?6 |4 x( a; {" U! ?/ x4 E
R: We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.
3 S5 g- F% W( t; a M: Can you tell me what your sales have been like in past years?
% a+ a! T, {# v) g( Y) w R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.
! A& g$ j7 y" {, g# I M: What kind of distribution capabilities(分销能力)do you have?
* P/ Y1 E- c# \! R8 [, N R: We have salespeople in four major areas around the island, selling directly to customers.1 r C% r( H, K
M: What about your sales?5 H) O6 ]) @+ h" p8 ^0 d
R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a great deal of untapped market potential(未开发的市场潜力), Mr. Davis. 商务谈判实例(八) |