这里是是一段有关商场过招的金融 英语 口语。下面来介绍一下场景:Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
( W* r$ k P! N; Z D: I‘d like to get the ball rolling(开始)by talking about prices.
7 d- B z& @3 W3 \/ N/ t" b: @ R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.
3 u: h5 a; m7 g# G% i D: Your products are very good. But I‘m a little worried about the prices you’re asking.
. V, w) z9 p# u- l3 ] R: You think we about be asking for more?(laughs)) h: r, F, A5 @; c0 ^
D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I’d like is a 25% discount.
7 r4 a( C; Q( W R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.
e7 r9 y" C. I0 Y D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?
; B' B$ a3 O- y& }; y2 f/ X R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We’d need a guarantee of future business, not just a promise.1 t1 |, g4 Q0 K; I: E
D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?7 `/ K+ Q. @) I9 T1 q; }2 ]
R: If you can guarantee that on paper, I think we can discuss this further.2 [! P$ ~( {: `% F* o( @3 \, O
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:
3 u% w4 l" ?0 h3 K& f R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much.
( g- R7 V+ Q h D: Just what are you proposing?0 d- m; a. p& ]& y1 F7 d1 N
R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率)。We suggest a compromise――10%.& @% N6 x. E9 Q+ O; ]" a) h
D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
; G2 e- D8 w" Q: O$ z0 K$ @ R: I don‘t think I can change it right now. Why don’t we talk again tomorrow?
$ R- S4 M+ n9 e( L- k2 o D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.
4 b: J/ e0 G" W NEXT DAY
9 T! r1 G/ f+ B D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.1 G/ m6 U" r7 H- q) {
R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground(互相妥协)。
9 [9 I: h9 p' c) C! a6 f. _; U; g D: I understand. We propose a structured deal(阶段式和约)。 For the first six months, we get a discount of 20%, and the next six months we get 15%.
% d6 ~7 i/ t6 E R: Dan, I can‘t bring those numbers back to my office――they’ll turn it down flat(打回票)。
& H1 K) m7 R1 R* ^ D: Then you‘ll have to think of something better, Robert. |