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[综合] 金融英语综合辅导:商业提议BusinessProposal(1)

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发表于 2012-8-16 08:02:22 | 显示全部楼层 |阅读模式
  TIFFANY: We have the capital ready. Right now I am looking at three different companies to produce our products.
: J4 Y4 ]6 o1 }$ d1 Z4 k  And your company, Mr. Chen, seems to me to be the best for what we want.0 `0 w' a# o4 j& Y% [6 M0 o& ?) L
  TOM: I appreciate your remarks. And we are always happy to do more business.
4 ?6 B+ t+ Z- F0 X  But, you know, if we take on a contract to produce new products,
3 N1 D$ _6 l/ i) G  k  we want to be confident the product is marketable.( o" J& \3 i8 x# N3 I0 \/ Q9 m5 K
  Because, to start producing new things requires a lot of preparation.. o8 _# C/ b* n
  It requires a lot of investment for us.
4 P3 m. x" S$ h- d; A9 V1 p2 v  TIFFANY: You have some doubts about our products, I understand.
0 j" R' Y* l7 c: l# `  TOM: I would like to offer you a good price.
, g6 I9 e5 T- J4 [8 r+ a4 [- a  But I won't be able to do that if I think this is a one-shot deal.
# Y! m4 T2 |, S; N; Y  So I would like to have some confidence in your idea.
- o: W: l1 g0 [; N, f" b3 ?8 M% Y  TIFFANY: Of course. Let me tell you in some detail about our idea.: m. G9 |  p" P8 V* z( A; ], T$ C& b
  You know the popular “Hello Kitty” products.
( ?5 K* v6 p+ e/ [" A) G5 j  TOM: Yes, of course.
$ C9 a+ x* v% ]3 s( A2 d  TIFFANY: Well, the products in themselves are very simple.
9 C7 [$ z3 E' f5 l" U1 k  M. F0 b7 w  It is the logo that is successful.+ u, y3 F  H8 B4 _6 Q
  So, “Hello Kitty” is successful because of the logo, but the products are very simple.: r! E6 ~7 N8 W0 A+ A
  TOM: And I would say the logo is successful mainly because it comes from Japan.
2 W4 L: h% L  P) d  It is the Japanese that have made it a fad.0 Y- Q1 m/ U. a! D- E; l
  TIFFANY: That might be true.! U$ o6 x2 q/ t: B( p" }/ m/ z
  But we have a logo concept that is great. It is really great.5 p; a: _& {# `
  I think it will catch on in Taiwan at least. Young people will love it.  J" t. t7 Q2 \
  It is because of our logo that our products will sell.
7 g. W- l* E  n% E  We just need someone to produce the products for us.
5 }! r) a8 G+ n  We have the backup and people to do the marketing.; q9 v8 Y# Y6 y- c& s
  TOM: So what you are really trying to sell is a fad.
2 D# c% J# k7 e6 B  TIFFANY: Yes, we would like to make things like key chains,
9 O- P$ g9 C$ S2 L' S" [( c  plastic pencil sharpeners, plastic rulers, watches, wallets, things like that.. N$ u. ^. O0 K/ z
  Little accessories for young people. But the reason these will sell is the logo.
( E( \% f' u/ E) V$ K$ O  Just like “Hello Kitty.”
- I2 ?1 y1 {& \) D5 t5 d7 N9 P4 y4 e  TOM: I understand. But why won't you show me the logo?
# y: ]8 y, W5 |, B' a. k9 B  TIFFANY: Because it hasn't been copyrighted. We want to get some protection for it.4 v+ ]. V$ A# X& v  C
  But while we wait for copyright, we are investigating companies to produce the products.) R2 o/ D  j6 \5 u4 t
  TOM: I see. The problem, however,
! Y) B3 j; r4 u  N% m  s  is that I can't be confident in giving you a good price$ d0 l8 Y$ Q* |
  unless I am confident your product will last.$ Q+ V$ q  l0 y2 L# R# `. z8 y
  TIFFANY: I understand. For now, though, you could just give us an estimated price.
; O" R- i7 E) I6 ?4 q/ A' u: s  We aren't going to sign a contract yet. We are just investigating.' U  |- u4 w5 X+ i. d" p
  I only need to know that your company is capable of producing the products.8 [8 y/ `; |! v8 D% M4 @/ Z
  And then, I only need a very rough idea of how much it might cost.
9 t  B5 {- g+ ]/ [  TOM: Alright. I understand. Right now you just want estimates.
' ?1 R( E/ n$ ^( e& g! ]- Z$ ?  TIFFANY: Yes.
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