SHARON: Well, you two.$ ~" `. S! P4 B/ F% k, @4 R! Y
I have good news from Ms. Wells.
, {" b/ v1 w" Q# f CANDY: Are we opening the new shop?2 c; |1 n( G9 ]
SHARON: Not just that, Candy.5 {7 }3 P7 _3 B
Ms. Wells wants me to tell you that we will be opening two new shops.! A3 H& E9 M Z ~
CANDY: Two?6 A1 Y8 m6 y5 _8 V
ANDREW: So fast?7 e+ i, {# L& E, G$ ~- y
SHARON: Yes, two. They've just decided on the second location.7 e! s% B6 y, d3 i
And Ms. Wells wants to thank us especially.
. F6 ?4 S3 A# j) ~5 W- G CANDY: She is a very aggressive woman. Two shops at once!
9 d- C7 T, O3 e N: H4 { How will they have the staff for that?
% C6 ^4 }2 _" f+ ^6 c4 S8 m SHARON: That isn't our concern, Candy.
, M. d I! W- D But Ms. Wells says she wanted to thank us especially.- f q( V; G5 P* m( N
She wants to take us to dinner this Saturday.
7 x/ I9 H) q; @3 N, y9 u. O ANDREW: Great. So I guess our television ads worked.0 S0 W! q2 i8 ?5 A& j
SHARON: If we judge by April's sales, they worked almost miraculously.) M4 B4 j# f/ V+ U$ f, d% B: M
ANDREW: That good?, G* F; ]3 O/ v' f- |8 S# A
SHARON: Yes. According to what Ms. Wells told me,
# J1 N0 }& F* c1 W; o* b( G& O& j sales are up around 65% at all three stores.
$ p/ {! _. D- v! Q+ z CANDY: Excellent! And she thinks it was because of the TV ads?
( O7 s$ `, C8 [ SHARON: Yes. What else? She says she is very grateful for your idea, Andrew.7 {) P; |0 }% c' i" G. j
That concept was dynamite.
/ c1 s4 d$ e) c+ h2 ~ ANDREW: I thought we should promote more directly to younger women.
+ o( ?7 R) h: k8 ?/ P! J: d So it worked. I'm glad.. `7 D/ m8 [* o, j- v; `
SHARON: Now we need to develop the concept more.7 l9 k- z# O& P- x' l2 R
I'm thinking about more newspaper ads and billboards.: n! C! k5 f6 E! t$ M
And maybe a new TV ad as well.
" k6 y' v4 y, Q9 n4 U& S ANDREW: For newspaper ads, we will have to work with a different advertising agency.
6 D2 u1 a4 v2 J. A- ^ The Tate Company only does television.
: x9 q* d. z7 O& i. P# B5 a SHARON: I know that. Can you try to set up some meetings with other agencies, Candy?
* o1 Y: K$ {8 h0 F7 M CANDY: Sure. I'll call around. I just need to know your schedule.& I, d* T6 @/ q# c
SHARON: We'll have to work hard on this, you two./ J+ [. d* }- z2 U
Ms. Wells thinks we may be able to steal the market from the shopping malls.$ V0 Z' v( Y) f! Y9 W. {
So she wants to hit them hard, and hit them fast.
* Q# W% u1 _2 s; r1 ]4 x2 ~3 s- | ANDREW: That sounds more like military strategy than makeup sales.( g& O/ P/ H7 Y5 d
SHARON: Well, you know, Andrew——beauty products are like anything else.
& u" c1 \5 Y: g; | Business is war, whatever you sell. |