conjoint measurement 联合测度法
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conjunctive model 联合模型
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consumer decision-making 消费者(购买)决策 # C8 m' X4 A( {" j) @
* I) {2 _) b; B5 q" R* uconsumer goods channels 消费品分销渠道 8 Z) x: `: v: M& d2 ?7 `
4 [ o6 x% H: r8 R" H/ OConsumer Goods Pricing Act, USA 美国消费品定价法案
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) J% J/ F* N: a7 ], L5 W0 I3 pconsumer goods 消费品
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consumer markets 消费品市场
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consumer needs 消费者需求 5 y2 O) E3 A5 _2 j+ y
- O ~/ y: `# e pconsumer packaged-goods firms 消费者包装食品公司 6 g7 @& r7 R9 H/ F
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consumer promotion 消费者促销 ! j# J* Y1 a9 q6 |! Q9 J/ k
1 i/ W- Y) M p6 x3 V pconsumer tests 消费者测试 5 a. C6 ^/ G U! \
" d4 }; ~; k' h4 T Q- t3 Tconsumer/household market 消费者/家庭市场 5 z/ s; M7 J& y4 V8 R) }7 t1 L
0 `7 ~3 a/ U. n1 k( dconsumers' perceptions 消费者感知
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% @. N9 g3 t1 Y) N" ~' q5 hconsumption 消费
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( @, ^) e4 v$ P- Zcontests 竞赛 9 C& _( p/ } j; e( \* F$ `
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contingency planning 权变计划
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; s- Y- j! H l7 z5 i' w" m" P. ]! fcontract construction 契约建筑业 - a. }# i, T; W F+ L
" z) M, f. Y0 |8 |$ Mcontract manufacturing 契约制造业
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contraction/strategic withdrawal strategy 收缩/战略性撤退战略 / t- i, C9 |/ z( m
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contractual entry modes 契约式进入模式
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2 }0 R; D$ t; Y9 C% H' N7 ncontractual vertical marketing systems 合约式垂直营销系统
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contribution margin analysis 边际贡献(贡献毛利)分析 + T+ O9 _1 z: ^8 R
, p$ J$ Q3 Y; X: h4 ?! X! ~contributrion margin 边际贡献
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control strategies 控制战略 |