conjoint measurement 联合测度法
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conjunctive model 联合模型 ' l: n& N+ M" b H, z+ P: d( x
' k+ N0 }& v- w3 q! hconsumer decision-making 消费者(购买)决策 ' F) w3 B* f( V2 I/ b
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consumer goods channels 消费品分销渠道
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Consumer Goods Pricing Act, USA 美国消费品定价法案 - K( E7 j2 _, ~$ ?2 T
2 x* `7 A2 Z5 P: m# e( A. x3 e# fconsumer goods 消费品 + w/ `2 S3 M/ y1 {
0 l+ d% Q0 w% z5 m( b. q( |8 [consumer markets 消费品市场
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- L% k3 {& Y4 }( X4 x9 _consumer needs 消费者需求
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' m2 v: N1 v) F) N& U) Dconsumer packaged-goods firms 消费者包装食品公司
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5 i, @+ K* p) {consumer promotion 消费者促销
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consumer tests 消费者测试
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consumer/household market 消费者/家庭市场
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consumers' perceptions 消费者感知
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consumption 消费
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contests 竞赛 8 ], |. \6 ~! ?5 |8 q; z7 i6 E3 ?$ o
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contingency planning 权变计划 % \1 y! ~8 V0 i: [ ^+ _, i
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contract construction 契约建筑业 4 f4 A A5 u' z5 ~7 j( W
; d# ~$ h4 L4 V7 S7 [0 Wcontract manufacturing 契约制造业 . K! V, f0 f) ~4 t: c: L+ ^) G: a
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contraction/strategic withdrawal strategy 收缩/战略性撤退战略 9 K7 S; f! s( _1 [' o
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contractual entry modes 契约式进入模式 * ]) a/ L8 J; Y* o
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contractual vertical marketing systems 合约式垂直营销系统 3 x- A8 x" w* N
5 o. ]1 @$ V7 S6 l- G2 Hcontribution margin analysis 边际贡献(贡献毛利)分析
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contributrion margin 边际贡献 % W, r/ `0 k$ ?+ X, z5 D
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control strategies 控制战略 |