金融英语综合辅导：Branding and Image品牌化和形象

会计考友

Branding
# z) K/ H3 U1 ~- U9 ~The process by which a company differentiates itself and its products in the market place.
品牌化
; r) S4 h& N" y' e# a公司把自己和它的产品和市场上的其他相区分的过程。
Image
. S6 t. b" X# |6 [* s/ MA popular perception usually created through mass media.
形象
一般通过大众传媒塑造的公众形象。
9 ?8 D2 J! M% k" z0 L: fLogo
- H2 \3 \1 n5 uAn image or statement which reflects the character of a company or a company product.
标识
, X& {7 ^/ m: D0 o. p反映公司或产品特点的形象或文字。
Brand Identity
The promise of performance, quality, features, or service support made by a company through its advertising.
品牌识别
公司通过广告作出的有关质量、性能、特点和售后服务的保证。
$ a8 l2 }! ~% B  S' bBrand Image
* \: o: W; X4 {7 A& F1 ZHow a consumer perceives a product or company through branding.
品牌形象
消费者通过品牌化对产品或公司的印象。
Corporate Identity
3 ^0 V; I5 f& VPerception consumers have of a company created by its logo, design, and visual image.
企业识别
1 ?* F9 D( h, O& ^* [7 U! r# V消费者通过公司的标识、设计和视觉形象确立的对公司的印象。
Consumer Perception
5 i# J$ S4 L; A; x3 q8 M% bMental image consumers have of a company or product due to the company’s branding and advertising efforts.
消费者认知
由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。
Perceived Benefit
1 Y+ \9 K4 `$ pA benefit a consumer thinks they are getting when buying a product.
: w2 F/ c: `, q7 m. D: R- ^. Z认知收益
6 S/ p2 d% V8 J$ H; T: P& c2 w5 Y消费者认为购买某产品能带来的收益。