金融英语综合辅导：Branding and Image品牌化和形象

会计考友

Branding
The process by which a company differentiates itself and its products in the market place.
品牌化
公司把自己和它的产品和市场上的其他相区分的过程。
Image
  r& h) [3 X7 B) o$ @% u  hA popular perception usually created through mass media.
形象
  r1 v1 ^, U$ ?/ G  k4 }" Z一般通过大众传媒塑造的公众形象。
Logo
An image or statement which reflects the character of a company or a company product.
- N( M! K' [! I5 J/ w% g! J标识
反映公司或产品特点的形象或文字。
0 H3 @1 ?% s$ n. DBrand Identity
/ @$ `0 {2 g* C2 b8 VThe promise of performance, quality, features, or service support made by a company through its advertising.
1 M$ c5 z- f! n2 ]" [品牌识别
( B) p( U  p: n2 _7 |' u公司通过广告作出的有关质量、性能、特点和售后服务的保证。
Brand Image
9 c  c2 A7 p& ?1 M. `, IHow a consumer perceives a product or company through branding.
# i: c: j- o0 O品牌形象
. V) Z. ^) n8 ]3 t消费者通过品牌化对产品或公司的印象。
Corporate Identity
Perception consumers have of a company created by its logo, design, and visual image.
2 V6 \+ r+ [" L! X% t) a5 A( Y企业识别
0 A% E3 O6 e( q4 v8 H6 g消费者通过公司的标识、设计和视觉形象确立的对公司的印象。
" f+ T% d4 Q$ a$ D* F; C/ w0 vConsumer Perception
Mental image consumers have of a company or product due to the company’s branding and advertising efforts.
& V3 X; `2 A9 _4 f" R/ J消费者认知
由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。
/ t* B8 l, Q- t  P  HPerceived Benefit
A benefit a consumer thinks they are getting when buying a product.
认知收益
消费者认为购买某产品能带来的收益。