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[考试辅导] 金融口语:出口产品到美国ExportingProductsToTheU.S.

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发表于 2012-8-16 08:17:42 | 显示全部楼层 |阅读模式
  JOHN: So it looks like we start selling in the U.S. next year., l3 i5 z* ]+ D0 R! l- E, f
  CAROL: Did Mr. Lin put you in charge of marketing?
6 Y$ d9 Z8 P. Q# S  JOHN: He's still not sure whether he wants to put me in charge,
; h7 Q/ y8 }* v/ a2 L+ T  or whether he wants to hire an American.9 Q& d4 H1 u% s4 ?
  But even if he hires an American, I'll probably be transferred to our American office./ \- N- o7 z3 G0 y# n
  CAROL: Where will it be?
1 K% x  E$ m" }1 y$ s8 s+ e6 k  JOHN: We aren't sure yet. Maybe L.A. I think L.A. would be the best idea.6 [: J* R; ~6 R4 X" |- w
  CAROL: Is it because of trade negotiations that we can start selling in the U.S.?
: v7 j6 M' N& o% ?/ J  JOHN: Yes, the recent agreements between the two governments have changed everything.3 U: E1 g# E) J0 M
  Now we have the right to sell in America at a much lower tariff./ o6 E2 i( n7 t7 V& @/ P5 n) V+ s* R
  It's going to be good. We can compete more directly with them.
9 C  V+ S7 S, A3 U+ I  CAROL: Great.  u) F% V& f, D7 w# }
  JOHN: Our computers have a high level of quality now.4 y5 o0 l( X/ H) Y/ Q
  We can demonstrate it. And our prices will be good.
5 [) f- e) F8 V7 P7 |  So I think it will really be worthwhile.; Z1 D# z* E0 A4 u, x
  CAROL: You seem excited about it.
6 m# U& c6 Y  C) g$ o  JOHN: Well, you know I studied marketing in America.) U* y+ T. }7 j1 O! r0 Z# d( f
  So maybe the thought of going back there to promote our brand is kind of exciting to me.  H0 o/ y, @3 G* ?
  I'd love to be part of the team.! c' ]$ r5 t* ?( Y* f
  CAROL: Do you honestly think we can compete though? All the computer giants are there.( Q  i: ^( D0 \3 o  b
  JOHN: Yes, I do. I think we can compete. I think we can make a name for ourselves.4 B0 T* y- b( {, W$ m" D$ M
  It will be hard at first. But if we develop a good advertising campaign,
, b. F+ I1 E6 b  I think we can break into the market.6 M4 R% u1 T( q& q& j9 V0 X
  CAROL: The company will have to choose a good advertising firm.
$ N' u9 b8 y8 D, U% ~' f4 [& v2 q  And then there's the problem of quality.
" M, I8 f  c7 \9 L  T$ i  How do we convince American buyers that our quality is good?) n1 {0 t$ i" Z7 b6 ^. w
  JOHN: It takes some time.: L; Y) L3 ?0 q1 p" Q
  Because even if the quality is high,8 G: Q0 h. F9 o1 ^% V( O
  people won't accept a high tech product unless they recognize the name.
% K7 v  k( H6 K$ R. [  Name recognition is crucial.
' i, |: B& C9 ]  i# p% U1 p  CAROL: Well, I hope it all works out, John./ Z* n- o/ R1 c# o& u
  I think if you're part of the team, things will go well.( _: O& ]" l# \# l- s+ H7 L
  But you know we'd all miss you here. So I won’t say I'm happy to think that you’re leaving.2 G# b* h; P2 x- K% m% D6 o8 E' n% E
  JOHN: That's very nice of you to say.
9 i/ D" O; P/ R0 u3 R  But if we set up an office there in the States, maybe you could try to become part of it.& `1 f' K9 I8 E) L1 m1 n7 i
  CAROL: Me? No way.
( w: o* H5 N9 t  I'm dedicated to the company, but I’m not going to leave Taiwan. I'm happy here.
# v2 d8 Y1 U1 I  约翰:看起来我们明年要开始往美国销售。
$ o" L/ u, t( w0 r( j& f  卡萝:林先生有让你负责销售吗?
* [3 \. \, |8 b2 b' N+ Y/ D# I  约翰:他还没有确定要让我负责
0 ]( `+ j3 d$ J4 k) A  或是他想请一个美国人。
# s+ v/ o0 ]2 ?8 a6 P, Y2 K' S  但即使他请了一个美国人,我大概还是会被调到我们在美国的办公室。9 d0 s% p+ n* V: i% t. W# o- U$ V" o# M
  卡萝:会在哪里?- X( d" J+ R: `+ @/ s1 L4 m: \' |+ h
  约翰:我们还不确定,可能在洛杉矶。我认为洛杉矶会是最好的想法。! ], v' E* s5 x
  卡萝:是因为商业会谈决议让我们可以开始往美国销售吗?- G0 H) ~8 s# ^
  约翰:是的,双方政府之间的协议改变了所有的现况。4 i# e. n8 D8 y$ f/ o
  现在我们销售到美国的关税已经减低。
; b6 w  l, \) _  e  A# M  这样就好了,我们可以更直接地来竞争了。
' |% m, Y) ~1 ?+ z. \5 `2 T  卡萝:太好了。
8 w8 u" d. a, ^/ V5 `3 a& ?% [  约翰:现在我们的计算机是有高水准的品质。" O* a% V. s* Z# z% n, I, ^$ r, b
  我们可以参展,我们的价格会很好。
& ^- j: ^9 E, W* O! A  所以我认为这是值得做的。
# X$ r8 D2 X: v+ n) ~3 [9 s  卡萝:你看起来蛮兴奋的。. }( ~( e$ m( K
  约翰:嗯,你知道我在美国念营销。& r5 n% ]3 F' l; L( P+ _3 V9 D
  所以回到那里展出我们的产品对我来说是很兴奋的。* d" D  ^% l1 V2 s" A2 c+ ]
  我很高兴能够成为这个队上的一员。
  c6 U5 v4 P) e: R# |4 `7 f( F# ^  卡萝:老实说你真认为我们能竞争吗?有名气的计算机公司都在那里。6 i. p! k4 t8 E7 Y# r
  约翰:是的,我认为我们能竞争。我认为我们可以成名。# E, v. [' Q% K4 y7 J% g0 \7 P5 ]
  在开始的时候会比较难,但如果我们能够运用好的广告来造势的话,4 n# L4 ~# ]$ O8 k8 x, R
  我认为我们可以进入这个市场。1 H, A# n+ m6 B
  卡萝:公司会选一个不错的广告公司。
0 b/ k' w' j" y' v. T  再来就是品质上的问题。
4 }6 ^7 b  R( m0 T: m8 w$ R  我们要如何让美国的买主确信我们的品质是好的?2 m2 Z- N" A8 _! `0 J$ e4 g
  约翰:这是要花点时间的。0 k  D/ O3 ^$ b3 U" ^: ^
  因为即使品质是很高
0 S, v0 {; U$ J+ a8 B9 @  除非他们记得那个品牌,否则大众不会接受高科技的产品。
& V. Y% {* p! b& C  品牌的确是很重要的。
; N) y( o9 z% Q, e3 |  卡萝:嗯,我希望这是可行的,约翰。9 x* \: W0 [1 k# x! m" z
  我认为如果你能在这个队上的话,就没有问题。# H. V% T! q8 q! j
  但你知道我们都很想念你,所以对于你的离开,我不会高兴的。
( N; i+ m% W+ b7 [0 q$ N  约翰:很感谢你那么说。, _2 u# G4 V) e- O1 O# A- J
  但是我们能在美国有一间办公室,或许你也可以成为一份子。
5 h; W6 c3 |  L4 \8 B# v  卡萝:我?不可能。6 g" r4 m$ A( Z9 ]) v$ Q
  我的人奉献给公司,但我是不会离开台湾的。我在这儿很快乐。
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