TIFFANY: We have the capital ready.
z+ ~ ~ q; E& M0 w1 g) L# I; B Right now I am looking at three different companies to produce our products.
[! s4 E4 e8 D: L& [ And your company, Mr. Chen, seems to me to be the best for what we want.
3 v3 _; k/ c/ e/ ?% f8 u8 F1 {, A TOM: I appreciate your remarks. And we are always happy to do more business.
+ |$ C9 Q- ~% y But, you know, if we take on a contract to produce new products,9 G! j" L6 y! a3 S% `8 F: z
we want to be confident the product is marketable.8 ^# z' f, j* k2 } n; G2 a% F; m
Because, to start producing new things requires a lot of preparation.
+ t9 ^* c' g! V It requires a lot of investment for us.
6 u3 m. K4 N6 W TIFFANY: You have some doubts about our products, I understand.# }9 ^% |% ~& ]2 y" O
TOM: I would like to offer you a good price.$ W0 j# K) P$ I9 ^
But I won't be able to do that if I think this is a one-shot deal.% _5 k7 Z9 z$ Q: A
So I would like to have some confidence in your idea.
( C9 K' k! c R: I TIFFANY: Of course. Let me tell you in some detail about our idea.2 C, T+ @2 D' z3 U2 x( B, l
You know the popular “Hello Kitty” products." ]) v2 P* [4 L. {6 B/ l- a0 F
TOM: Yes, of course.
9 U3 a7 f+ N/ {* u3 i* B- `/ J TIFFANY: Well, the products in themselves are very simple.
6 k" I# k/ @8 X4 w( A It is the logo that is successful.
4 E; h' D+ N7 T$ [ So, “Hello Kitty” is successful because of the logo, but the products are very simple.
8 ]1 t4 ^7 N+ w/ I TOM: And I would say the logo is successful mainly because it comes from Japan.
6 f/ v9 k, F$ M, q It is the Japanese that have made it a fad.
* c2 i) Q R% C7 R+ a/ X TIFFANY: That might be true.2 u, Q7 e+ R, g# Y( E+ l4 i# w
But we have a logo concept that is great. It is really great.- L% q, J6 J5 n" T" Z
I think it will catch on in Taiwan at least. Young people will love it.
7 j7 F, t1 l( x4 g7 B It is because of our logo that our products will sell.9 h+ a2 E1 q. l# H' U
We just need someone to produce the products for us.
0 e. d ~$ O: m3 f' ~+ l [ We have the backup and people to do the marketing.
! Q% b% s# F1 M" m' W TOM: So what you are really trying to sell is a fad.# ?) R p" I& S* T+ x
TIFFANY: Yes, we would like to make things like key chains,
! {$ \- U% N" Y' V$ a plastic pencil sharpeners, plastic rulers, watches, wallets, things like that.
: Q1 @1 z% \* J0 _3 _& \1 C- X Little accessories for young people. But the reason these will sell is the logo.
0 h* C) ?) h# T' A Just like “Hello Kitty.”
: r8 c# j8 F1 q; r/ D% Y* ~ TOM: I understand. But why won't you show me the logo?
! y' G v2 Y( i$ p/ p. G TIFFANY: Because it hasn't been copyrighted. We want to get some protection for it.
/ m1 ]4 X: P" l* w But while we wait for copyright, we are investigating companies to produce the products.
9 W4 Y% d" v( X/ w$ I; Q TOM: I see. The problem, however,3 G# u7 p" E2 E1 F
is that I can't be confident in giving you a good price% H5 r# Y% K2 Z4 _0 k
unless I am confident your product will last.
- c& [. t* [6 L TIFFANY: I understand. For now, though, you could just give us an estimated price.6 D! R9 Y4 k' X8 h( u6 ^4 F
We aren't going to sign a contract yet. We are just investigating.
1 E% K+ ]. N# a9 O6 ]1 q$ B I only need to know that your company is capable of producing the products.
8 ^" v; I7 m3 j* R5 b0 s ~" I6 D K And then, I only need a very rough idea of how much it might cost.! X0 M0 k" \* d( b
TOM: Alright. I understand. Right now you just want estimates.
7 w& I. M' m8 @+ E- f TIFFANY: Yes.
8 a* w( Y, y6 J2 ~7 X" a 蒂芬妮:我们的资金已准备好了。
" D( j Y6 L* H3 c 至今我看过三间不同的公司可以生产我们的产品。
' U6 {8 w! v( O2 [ m9 r+ I 而陈先生,你的公司,在我看来是最符合我们公司所需要的。
7 N6 s4 h3 `- d 汤姆:我很感谢你的描述。我们一直很乐意接更多的生意。" m% R( D) k2 t
但是,你知道如果我们接下订单来生产新的产品,2 o0 |' ~/ J# s
我们要很有信心这个产品在市场上是有销路的。
) C5 ]$ X( [4 w2 e 因为,开始生产新的东西需要很多的准备。
& o) S$ [& v, @- A1 L4 x3 O 我们需要很多的投资。
& X7 S0 b: b( u+ `) z/ @; Q 蒂芬妮:你对我们的产品有疑问,我很了解。& n6 H; a ?$ X2 t! v
汤姆:我很想给你一个好价钱。( R( p3 M2 b+ s( D
但如果我认为这只是一次性买卖,我没办法那样做。: S% c7 z1 s# ^* Q
所以我希望能跟你达成共识。
' H7 {1 k6 L, c* X0 e' N 蒂芬妮:当然。让我告诉你更多更详细我们的想法。
1 o% A# R9 n- } 你知道很畅销的“奇蒂猫”产品吧。* ~& T/ ?5 _8 c% M' b: R
汤姆:是的,当然。5 j" q% I3 h' ?9 a( t3 t
蒂芬妮:嗯,产品的本身是很简单的。& j- K, s! n w+ @ E
是它的商标使它成功。# [8 P& Q: z' x1 J0 C; p
所以,“奇蒂猫”会成功是因为它的商标,但产品本身是很简单的。
6 y- a- j, Z+ b 汤姆:我想说是它的商标会成功主要因为它是从日本来的。& u" z9 @4 x5 P, y$ `7 S1 ` i d* N
是日本人带来流行起来的。4 M/ T! x8 t* w; c2 b) j8 c
蒂芬妮:那或许是真的。
, d0 Y* S) {/ t4 ` 但我们的商标概念是很好的,真的很好。 v# [% ~! J: Y7 F
我想至少在台湾是会流行的,年轻人会喜欢的。
* s; J1 B1 z# I+ w, O5 d6 C 因为我们的商标所以产品会有卖点。
0 S2 b8 J7 i, g3 N, g( a 我们只是需要人来替我们生产产品。. z, H; n" V- y! S$ W. O5 r$ @8 o. n
我们有后援也有人负责营销。
7 f8 r2 C3 l: W% Z8 X3 ^2 x6 D ^ 汤姆:所以你们想要卖的是一个潮流。
. Q6 |/ b. l( h 蒂芬妮:是的,我们要做的产品是像钥匙链,
$ ~9 \- J7 h$ \5 n7 h 塑料制的削铅笔机,塑料制的尺,手表,皮夹之类的东西。
# G9 q. x6 V5 ?* y+ a2 `: \! F, q 小配件专给年轻人,但会畅销完全是商标的原因。1 ^ A, y: S) n6 g
就像是“奇蒂猫”一样。
% E W3 o+ W v( a 汤姆:我了解。但你为什么不让我看这个商标呢?
! N; _! `( D' G$ k 蒂芬妮:因为还没有注册,我们需要一些保障。
; r4 z+ a o& d" n% B5 R. d 但当我们在等注册的同时,我们可以评估哪一家公司能为我们生产产品。 |