TIFFANY: We have the capital ready.+ F" |3 B( ^' H
Right now I am looking at three different companies to produce our products.) q( E8 y: c6 x+ r5 a* l, M
And your company, Mr. Chen, seems to me to be the best for what we want.2 V( w$ _1 e" J" {
TOM: I appreciate your remarks. And we are always happy to do more business.
/ B/ L; f# H- S+ u2 l1 K But, you know, if we take on a contract to produce new products,
% U- j' H7 {9 n; a7 i we want to be confident the product is marketable.
( @, n" [3 n* H5 A- V% Z5 U8 r* i7 p Because, to start producing new things requires a lot of preparation.: L" y: J8 q. z' _- a) J* d' y
It requires a lot of investment for us.
" l3 B. A0 D' z. ]* I" [& o& J TIFFANY: You have some doubts about our products, I understand.' b: h3 g" x; s% }
TOM: I would like to offer you a good price.
8 R% d5 o' j& @" Q/ i" h% O1 o But I won't be able to do that if I think this is a one-shot deal.
& {1 V& a; V5 x4 i So I would like to have some confidence in your idea.* G: K0 F9 r; _& N/ c" b# r* t
TIFFANY: Of course. Let me tell you in some detail about our idea.
: ]% A) Y5 P( X# a/ h You know the popular “Hello Kitty” products.# q* t3 A l/ t: D6 P1 ]
TOM: Yes, of course.
0 y4 O' w/ {4 H) j* B6 v& Z" U TIFFANY: Well, the products in themselves are very simple.
- `2 z% X# G! d5 j/ r6 z It is the logo that is successful.
3 t5 A5 v6 v7 x0 x* D: ~ So, “Hello Kitty” is successful because of the logo, but the products are very simple.
, |9 @' h. R6 h/ p TOM: And I would say the logo is successful mainly because it comes from Japan.+ E! p: K6 O. J1 N0 y- r; b6 Y, {; ^
It is the Japanese that have made it a fad./ O( \* y7 R$ a6 l: H
TIFFANY: That might be true.
, w. ]0 q4 N( \( \% L But we have a logo concept that is great. It is really great.
8 x+ O+ w- I* w! o. d1 B I think it will catch on in Taiwan at least. Young people will love it. F% x; r7 c9 J9 G. Q. w
It is because of our logo that our products will sell.
4 a0 M/ F$ f8 T% ^. u3 W We just need someone to produce the products for us.
9 n1 f( a+ X9 e% t8 d) ]6 g& E5 o We have the backup and people to do the marketing.
( c8 h5 I$ A) E; U* [ TOM: So what you are really trying to sell is a fad.0 s. @/ y h7 K9 i# Z8 \
TIFFANY: Yes, we would like to make things like key chains,4 A" Q3 G5 [; T& H: {5 e
plastic pencil sharpeners, plastic rulers, watches, wallets, things like that.( y- m! L$ D8 g$ T |4 N6 E. N; C2 B+ H0 e
Little accessories for young people. But the reason these will sell is the logo.
- b- m! |. Z1 } Just like “Hello Kitty.”3 f/ {' h6 J# S- k! Y! s! ^* f Z
TOM: I understand. But why won't you show me the logo?: [- h% J. p5 `: K: Q g
TIFFANY: Because it hasn't been copyrighted. We want to get some protection for it.
7 \8 ?$ U- g# K2 ^* { But while we wait for copyright, we are investigating companies to produce the products.
& s2 D# O4 ]9 P( j/ k TOM: I see. The problem, however,
1 t& b; Q, h( j* U" n+ r' ~4 T is that I can't be confident in giving you a good price: \; t$ c: a2 ]
unless I am confident your product will last.
7 K5 T) S, p K, N x3 f* w TIFFANY: I understand. For now, though, you could just give us an estimated price.
; X4 l' e9 w) s( D7 f# G4 H We aren't going to sign a contract yet. We are just investigating." c; r, f5 O, _( l9 z4 V# r, D
I only need to know that your company is capable of producing the products.- Q' c3 I5 a. H& s4 Y
And then, I only need a very rough idea of how much it might cost.* h3 c7 k8 R' w. T
TOM: Alright. I understand. Right now you just want estimates.
4 X0 b/ u1 _# |* K8 \ M TIFFANY: Yes.
% P3 |9 X6 g5 L* v+ _: I 蒂芬妮:我们的资金已准备好了。
" |' ?2 N- r# T* r 至今我看过三间不同的公司可以生产我们的产品。7 v1 J! G7 S/ H8 w' }0 S) e4 }3 m
而陈先生,你的公司,在我看来是最符合我们公司所需要的。
- Q: w5 V5 c& _: r$ x 汤姆:我很感谢你的描述。我们一直很乐意接更多的生意。2 D8 T( U9 }# E, q; H/ _8 e& [) F
但是,你知道如果我们接下订单来生产新的产品,
8 J9 s) J5 o4 G& { 我们要很有信心这个产品在市场上是有销路的。* d2 ^1 j' W* l3 p0 o0 ^; M! T
因为,开始生产新的东西需要很多的准备。8 x# c0 w* O8 n6 `+ W( r
我们需要很多的投资。
, Q" B# U4 N+ g' W! d0 ~) p 蒂芬妮:你对我们的产品有疑问,我很了解。+ n7 W( G/ M* I- p2 e0 m4 G/ M9 x3 c
汤姆:我很想给你一个好价钱。# }5 ~& f& P9 ~7 c$ g C. x
但如果我认为这只是一次性买卖,我没办法那样做。
; d. J) V+ d3 w 所以我希望能跟你达成共识。
4 e! o( T" M$ O$ r 蒂芬妮:当然。让我告诉你更多更详细我们的想法。
1 [: _6 u* G" p+ T* P/ W" e 你知道很畅销的“奇蒂猫”产品吧。$ I- G+ @* w y7 ]# w
汤姆:是的,当然。4 m4 |6 a; i$ c O5 U
蒂芬妮:嗯,产品的本身是很简单的。) P3 j( m5 M) v% p# v5 r5 W+ d6 ?% m
是它的商标使它成功。
" S& }3 Y5 p9 B! o6 r* `9 s 所以,“奇蒂猫”会成功是因为它的商标,但产品本身是很简单的。& A9 R; v% {4 u4 T; L) v
汤姆:我想说是它的商标会成功主要因为它是从日本来的。
$ U+ K" Z, \' w# P1 N9 W1 U/ _- z 是日本人带来流行起来的。
l: x7 p c, M: x 蒂芬妮:那或许是真的。
7 _# _- W2 R3 H4 F 但我们的商标概念是很好的,真的很好。
0 N% Z% a( [, c( v 我想至少在台湾是会流行的,年轻人会喜欢的。1 B: [1 L- U0 N
因为我们的商标所以产品会有卖点。- V. m2 o/ s8 M" v, Y
我们只是需要人来替我们生产产品。( n3 p! _& ?- I0 U) P% }
我们有后援也有人负责营销。
0 h/ M9 P9 g$ ` 汤姆:所以你们想要卖的是一个潮流。
2 X- [7 b8 q5 D% ^' ]$ w2 c 蒂芬妮:是的,我们要做的产品是像钥匙链,1 a6 w$ g/ ]' T x2 d
塑料制的削铅笔机,塑料制的尺,手表,皮夹之类的东西。
3 O" s1 M- B% r0 g& f9 u* M3 i* ? 小配件专给年轻人,但会畅销完全是商标的原因。3 p% V' Q& X2 [. W8 M, o F
就像是“奇蒂猫”一样。
; H5 ~' b1 U* A& z. i& s' {+ U 汤姆:我了解。但你为什么不让我看这个商标呢?
6 f8 Q9 J) X- T! j6 h/ p 蒂芬妮:因为还没有注册,我们需要一些保障。
1 N3 f; a& U+ m- \! W 但当我们在等注册的同时,我们可以评估哪一家公司能为我们生产产品。 |