SHARON： Well， you two.- T# e6 p8 T' H$ c' C
I have good news from Ms. Wells.3 t- p/ J; ~7 G1 E
CANDY： Are we opening the new shop？
6 W8 c! T$ J- j% e, k% ^ SHARON： Not just that， Candy.* }. d+ q9 b& [3 I, b
Ms. Wells wants me to tell you that we will be opening two new shops.
$ X: M3 E. t1 G3 e/ p CANDY： Two？
9 P0 M, L* J3 L ANDREW： So fast？* W9 n8 Y, J& L; c; j3 n
SHARON： Yes， two. They've just decided on the second location.
5 y8 t8 r+ |8 J& H' H And Ms. Wells wants to thank us especially.
( Y& f7 y# d2 g! a- Y0 g6 e# K CANDY： She is a very aggressive woman. Two shops at once！
8 ^+ w; i8 K& v6 E2 s( ?5 j) F How will they have the staff for that？
. c3 I6 x0 u% Q' Z# A SHARON： That isn't our concern， Candy.
& A* K' x+ u3 P7 l* @2 Y But Ms. Wells says she wanted to thank us especially.
: [0 D1 R; u, h/ z: ~& z* A She wants to take us to dinner this Saturday.( t1 x+ p) K' U- k& L
ANDREW： Great. So I guess our television ads worked.
% @4 c9 p: j/ W- n( f! c2 R SHARON： If we judge by April's sales， they worked almost miraculously.& j3 u8 [' m) \& s# \! }: t
ANDREW： That good？3 C$ ?$ {9 L3 C% D* r
SHARON： Yes. According to what Ms. Wells told me，
R" E9 u4 P" w4 [ `) O) }- k sales are up around 65% at all three stores." H6 t: ~+ s0 Z$ A! p2 _
CANDY： Excellent！ And she thinks it was because of the TV ads？+ S2 Z, G6 T! V& k T
SHARON： Yes. What else？ She says she is very grateful for your idea， Andrew.5 i+ V5 I: U0 b3 |( O% q
That concept was dynamite.
( L0 t, T+ S9 L* a ANDREW： I thought we should promote more directly to younger women.0 |9 u7 A p1 ~5 v( r
So it worked. I'm glad.
& Z$ v% Z9 K( z4 w9 E7 I SHARON： Now we need to develop the concept more.
( U0 m( f D. C8 T, L9 n* Y) H I'm thinking about more newspaper ads and billboards.
& R2 \; d2 g* ~2 Z And maybe a new TV ad as well.6 }5 N# q3 j* c: J* R9 _
ANDREW： For newspaper ads， we will have to work with a different advertising agency.
7 l0 u8 c x; v( `& f, B% u% E The Tate Company only does television.+ l5 ~: n+ L% \+ B
SHARON： I know that. Can you try to set up some meetings with other agencies， Candy？1 A# T) n9 U, q f5 {/ v2 I8 Q
CANDY： Sure. I'll call around. I just need to know your schedule.
# Y+ v# b5 u) E, j SHARON： We'll have to work hard on this， you two.
) y; u% ^& g. _' M& Y1 b Ms. Wells thinks we may be able to steal the market from the shopping malls.
- g1 X2 b5 m9 e; D! L So she wants to hit them hard， and hit them fast.
1 P. c9 n' D+ o2 B9 L ANDREW： That sounds more like military strategy than makeup sales.
7 q7 o5 q! [: j. T SHARON： Well， you know， Andrew——beauty products are like anything else.$ }- A+ X) H e4 x4 Y7 F
Business is war， whatever you sell. |
发表于 2012-8-16 08:17:42
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