SHARON: Well, you two.
, J* [7 F( o7 O; t+ k I have good news from Ms. Wells.- M' @9 J6 ^/ n1 ~% V- o1 S
CANDY: Are we opening the new shop?
7 r0 q9 U7 _! U/ N: n0 m: @' o SHARON: Not just that, Candy.
% F) ]8 [ {2 H0 Y7 G Ms. Wells wants me to tell you that we will be opening two new shops.& q7 e9 q8 ^. F
CANDY: Two?
( U# q' I5 {& p. @ ANDREW: So fast?
" B% c( h$ H4 J* g; |% V5 J6 R5 S SHARON: Yes, two. They've just decided on the second location.
: ]- I1 j; H* M, @; W4 v And Ms. Wells wants to thank us especially.
$ t! F G8 x# C6 ^: h# ~ CANDY: She is a very aggressive woman. Two shops at once!
/ p. s& b a3 k, D How will they have the staff for that?6 T- K$ a6 C6 X) {$ q5 D' l8 m
SHARON: That isn't our concern, Candy.
+ K0 K/ E1 A1 d( N. H. n But Ms. Wells says she wanted to thank us especially.
) _" n% f4 h4 R% i2 G She wants to take us to dinner this Saturday.
6 h+ r1 a. f5 }. F ANDREW: Great. So I guess our television ads worked.! y: t0 a% x: z
SHARON: If we judge by April's sales, they worked almost miraculously.
. @0 d/ ~" O1 b7 E4 | ANDREW: That good?5 o6 F: A$ [+ m) s) d$ `2 k
SHARON: Yes. According to what Ms. Wells told me,
2 S" K6 Z" T7 H7 s0 n) ` sales are up around 65% at all three stores.7 b6 n- j& A7 u3 z1 ~* T& {# t
CANDY: Excellent! And she thinks it was because of the TV ads?* r$ v, N$ P; q/ H3 K1 a9 O; T
SHARON: Yes. What else? She says she is very grateful for your idea, Andrew., ~1 y+ G# l5 W# S7 d0 [+ l
That concept was dynamite.
9 y5 `1 B2 T, M ANDREW: I thought we should promote more directly to younger women.
8 k5 j9 U2 w3 _8 Y9 I8 \ So it worked. I'm glad.
- ]% \8 h, E4 ~3 I$ l4 h( Z SHARON: Now we need to develop the concept more.6 K" C# |- W, s- L3 z
I'm thinking about more newspaper ads and billboards.) g$ a; k# O+ c- i! J
And maybe a new TV ad as well.6 k" `2 a, s% _. A1 b8 v
ANDREW: For newspaper ads, we will have to work with a different advertising agency.7 O2 s+ X; m6 ^, o
The Tate Company only does television.
& |- P! J5 G1 G: @4 ` SHARON: I know that. Can you try to set up some meetings with other agencies, Candy?
9 j" ?0 t+ ~9 V) E CANDY: Sure. I'll call around. I just need to know your schedule.% G* W. ~0 d- H' H) y& W
SHARON: We'll have to work hard on this, you two. S+ `* \' `+ m! i
Ms. Wells thinks we may be able to steal the market from the shopping malls.
! _% M v; t Z! n3 H4 d So she wants to hit them hard, and hit them fast.
, H' ` l& L3 D3 K' a0 D# R- O ANDREW: That sounds more like military strategy than makeup sales.
* h0 b7 B" Z- d: M SHARON: Well, you know, Andrew——beauty products are like anything else.; R& }) j5 r" ^6 z" v: a
Business is war, whatever you sell. |