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[考试辅导] 出口产品到美国ExportingProductsToTheU.S.

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发表于 2012-8-16 08:17:42 | 显示全部楼层 |阅读模式
  JOHN: So it looks like we start selling in the U.S. next year.
$ [6 v* q7 a. c: T2 f0 J  CAROL: Did Mr. Lin put you in charge of marketing?
) M" Z4 A8 F0 P; E8 e. c  JOHN: He's still not sure whether he wants to put me in charge,
" ]- s% r5 _: A/ q0 U8 ~* y  or whether he wants to hire an American.
" z) ?9 i1 z7 i5 h0 Y# [  But even if he hires an American, I'll probably be transferred to our American office., F' z0 I; [2 p; J' d
  CAROL: Where will it be?" V$ h: [" a9 D8 ^' t1 z3 J* e* `
  JOHN: We aren't sure yet. Maybe L.A. I think L.A. would be the best idea.! r1 A: D# s8 Q/ N7 w& x
  CAROL: Is it because of trade negotiations that we can start selling in the U.S.?
7 S( z; u% M6 @# J  JOHN: Yes, the recent agreements between the two governments have changed everything.7 J0 M2 h- V) p5 w
  Now we have the right to sell in America at a much lower tariff.
( i( }3 |! Z% C" A# e  It's going to be good. We can compete more directly with them.- r/ g) Y7 Q6 R
  CAROL: Great.
, ]6 n, D+ {0 Z8 q5 e5 O0 C, v  JOHN: Our computers have a high level of quality now.
  X: i0 C6 M9 P0 A2 U3 F5 h/ j  We can demonstrate it. And our prices will be good.
, l/ h' j, U  R  So I think it will really be worthwhile.
+ Z" c8 s: @3 {1 P  CAROL: You seem excited about it.
( \; i% v& L1 b$ Q7 c) x3 j* B  JOHN: Well, you know I studied marketing in America.# i# h7 R+ Y! V* g- l) k
  So maybe the thought of going back there to promote our brand is kind of exciting to me.
, h' d: z5 d2 a; \( C7 T  I'd love to be part of the team.+ w; w" A3 \/ N# f3 z3 u6 n
  CAROL: Do you honestly think we can compete though? All the computer giants are there.6 l' V6 T' I5 i& p
  JOHN: Yes, I do. I think we can compete. I think we can make a name for ourselves.1 P3 Z9 w( p0 [
  It will be hard at first. But if we develop a good advertising campaign,2 V& w" Y5 k7 U/ u: s+ {9 R
  I think we can break into the market.; T' @; C) l, s1 e/ \2 x: b0 y  e+ x
  CAROL: The company will have to choose a good advertising firm.4 m6 I& O& k, C1 s( T
  And then there's the problem of quality.
- n5 w. K, A3 O" g  Z6 Q( \& b. H  How do we convince American buyers that our quality is good?7 M; I# L" M+ ~. ?0 M$ w
  JOHN: It takes some time.
- _. I. n4 [7 Q6 K- v  Because even if the quality is high,
% \) Y9 _4 }  @9 `  people won't accept a high tech product unless they recognize the name.9 S) M  l) z0 s+ G+ }5 B! X6 T" X8 L- p
  Name recognition is crucial.; k( _6 ?) x. d7 c8 @  H
  CAROL: Well, I hope it all works out, John.
& ]+ d/ \# A5 D4 t0 {! k/ U  I think if you're part of the team, things will go well.
/ T4 u- i0 {/ x9 ?  But you know we'd all miss you here. So I won’t say I'm happy to think that you’re leaving.- o. q' T- d/ U+ b' y" P
  JOHN: That's very nice of you to say.: P' r' F1 E% w* P- u& `: m+ S
  But if we set up an office there in the States, maybe you could try to become part of it.3 O% U: O& `* j; o" Q, `
  CAROL: Me? No way.
& a- _7 S# l) j. q' f  I'm dedicated to the company, but I’m not going to leave Taiwan. I'm happy here.
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 楼主| 发表于 2012-8-16 08:17:43 | 显示全部楼层

出口产品到美国ExportingProductsToTheU.S.

  约翰:看起来我们明年要开始往美国销售。
2 h) V3 [1 `+ w& W  卡萝:林先生有让你负责销售吗?
* G& G/ j% _# s) g# o  约翰:他还没有确定要让我负责, i/ C- w2 w  n
  或是他想请一个美国人。
6 G: D9 I1 b7 T& p- d9 |9 O  但即使他请了一个美国人,我大概还是会被调到我们在美国的办公室。
/ U  X5 E5 G% C& ^/ l  卡萝:会在哪里?
! S4 r) ?! U" Z3 H5 o  约翰:我们还不确定,可能在洛杉矶。我认为洛杉矶会是最好的想法。2 t. N' x0 L1 r) D8 Q: Z
  卡萝:是因为商业会谈决议让我们可以开始往美国销售吗?
% L" X. E% L: U: f9 l  约翰:是的,双方政府之间的协议改变了所有的现况。* f. z: G+ C$ g. `- \) J
  现在我们销售到美国的关税已经减低。
: C& `+ f; `; }3 C3 S' ^& W7 x  这样就好了,我们可以更直接地来竞争了。
  N  ]8 a' w# U) R/ r  卡萝:太好了。
. j7 U7 U( C" \6 I3 o% f5 ?8 B  约翰:现在我们的计算机是有高水准的品质。
2 p0 f* H% g: z  我们可以参展,我们的价格会很好。/ e6 s1 I8 j" o/ t8 t
  所以我认为这是值得做的。# Q+ s5 \! @& v, X
  卡萝:你看起来蛮兴奋的。
6 q& _7 O3 T3 I8 a8 w  约翰:嗯,你知道我在美国念营销。2 t8 M* c: O3 C6 m
  所以回到那里展出我们的产品对我来说是很兴奋的。7 ]; x) O% N- [, ~3 H& S% u
  我很高兴能够成为这个队上的一员。
  |) B0 m* h4 o# p, @" {! T5 ~  卡萝:老实说你真认为我们能竞争吗?有名气的计算机公司都在那里。
  @9 V+ o; U  o  h- ~. _* R  约翰:是的,我认为我们能竞争。我认为我们可以成名。
+ j; V1 g/ Q9 }6 [0 w  在开始的时候会比较难,但如果我们能够运用好的广告来造势的话,
) D+ D0 ], V. T  我认为我们可以进入这个市场。
+ R2 ~4 H4 u( q: ]/ d! k: [! T, ]  卡萝:公司会选一个不错的广告公司。6 y! u* L2 ]: ]0 e) @0 A
  再来就是品质上的问题。
/ _; B% a) K2 g5 K3 e7 M  我们要如何让美国的买主确信我们的品质是好的?
3 a0 g6 r+ P" J  约翰:这是要花点时间的。9 V2 w0 ^9 @8 K, I0 }, X& k
  因为即使品质是很高
1 @  L2 g, ~5 x, P' r  除非他们记得那个品牌,否则大众不会接受高科技的产品。* y& x$ D# D7 d( l8 F/ k% H  E8 N
  品牌的确是很重要的。
- f8 C9 J' @1 I. q0 T3 r  卡萝:嗯,我希望这是可行的,约翰。
3 d. ^$ I/ {5 L( f: u" Y  我认为如果你能在这个队上的话,就没有问题。
% X6 A6 N1 C4 g( \  但你知道我们都很想念你,所以对于你的离开,我不会高兴的。0 ^+ ]( U! `' ^% H2 q# o
  约翰:很感谢你那么说。5 V& m4 ~' ~$ ?( \
  但是我们能在美国有一间办公室,或许你也可以成为一份子。. H0 W  R  `0 c$ ]
  卡萝:我?不可能。$ ?8 t& t' f6 B% K5 s7 G
  我的人奉献给公司,但我是不会离开台湾的。我在这儿很快乐。
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