I.China is Now a Key Area in the Global Strategies of Multinational Companies
/ u0 i$ j+ ]; v. @ Once upon a time, multinational companies were very sober-minded about investing in China. Of the large German and Japanese companies, originally only Volkswagen and the Sanyo invested in Shanghai, Changchun and Shenzhen on a significant scale. When recalling the days of studying China's investment climate in 1981, Dr. Karl Harn, a magnate in the German auto industry, said, "For most multinational companies at that time, China was still a mysterious, shy girl".
1 ~& l( k+ @3 _" X1 ^& [9 b But today, changes have taken places. Multinational companies are begining to accelerate their investment in China on a large scale, and have integrated with China's economic and social activities in every sector.2 [* k. h. O4 L% o5 G+ p. e
According to statistic, 400 out of the "FORTUNE 500" have made a direct investment in over 2000 projects in China. In Pudong, Shanghai alone, the total value of 181 projects invested by 98 companies has reached U.S.$ 8 billion." O9 w1 a! K$ c# H! P" Q5 N6 N2 p% ^
In recent years, the "FORTUNE 500" 500 target at China, apart from the impetus of the international situation, China' own potential is also a strong temptation./ P" A/ t; u2 Y4 k# S5 B3 ?9 {
As for the remarkable achievements of China's economy, chairman and CEO of the Boeing Company, can't help showing his admiration. "China's GDP growth rate in the past twenty-three years is 2.5 times more than in North America and Europe. If the leading increase rate keeps going, China will undoubtedly grow into a strong economic power in the next fifty years. Multinational companies must attach sufficient importance to the promising purchasing power on the Chinese market".7 x. d! S0 A4 c, o( s$ m
Notes* z9 U$ B* }& [( c) b: d
1.multinational companies跨国公司
- N, F4 R, f2 o B. _& [) s3 a multinational adj.多国的, 跨国公司的/ T+ o' w. X/ k7 n1 _. x; L
2.adjust vt.to change so as to match or fit; cause to correspond调节，调整：改变…以相适或适应；使与…相适
7 ~1 f1 f; o# V2 s 3.strategy n.策略；战略! [5 u9 w! P# U$ \3 l j6 y" V
4.key n.钥匙, 关键
1 \4 N8 e5 d& k. d) G7 W4 w8 L+ K4 ` 5.global adj.全球的, 全世界的1 M) p' B! n9 C4 i4 u6 I
6.sober-minded a.头脑冷静的
8 G J" }" @. H9 L 7.recall vt.回忆, 回想8 s/ r9 C/ i! P/ x
8.magnate n.a powerful or influential person, especially in business or industry巨头：有权威的或有影响力的人，尤指工商界或工业界
0 R: \* S; v& A7 M2 q% n 例：an oil magnate.) e( C- L. x0 }. x
石油巨头
3 N* L8 r2 ^6 }$ u& C* w 9.mysterious adj.神秘的
; |$ z, J4 E: j 10.accelerate vt.to increase the speed of加速，促进：加快…的速度 |
发表于 2012-8-16 08:57:55
