I.China is Now a Key Area in the Global Strategies of Multinational Companies3 n0 T/ J7 h& Y6 R
Once upon a time, multinational companies were very sober-minded about investing in China. Of the large German and Japanese companies, originally only Volkswagen and the Sanyo invested in Shanghai, Changchun and Shenzhen on a significant scale. When recalling the days of studying China's investment climate in 1981, Dr. Karl Harn, a magnate in the German auto industry, said, "For most multinational companies at that time, China was still a mysterious, shy girl".
! I. c+ A! q* z' f4 O6 v5 o But today, changes have taken places. Multinational companies are begining to accelerate their investment in China on a large scale, and have integrated with China's economic and social activities in every sector.3 Q* a/ O% i7 p# ~. F3 u" t
According to statistic, 400 out of the "FORTUNE 500" have made a direct investment in over 2000 projects in China. In Pudong, Shanghai alone, the total value of 181 projects invested by 98 companies has reached U.S.$ 8 billion.
8 f* |: s; r( g* A/ E, ] In recent years, the "FORTUNE 500" 500 target at China, apart from the impetus of the international situation, China' own potential is also a strong temptation.3 n9 `8 `6 ^8 E8 V) o; i
As for the remarkable achievements of China's economy, chairman and CEO of the Boeing Company, can't help showing his admiration. "China's GDP growth rate in the past twenty-three years is 2.5 times more than in North America and Europe. If the leading increase rate keeps going, China will undoubtedly grow into a strong economic power in the next fifty years. Multinational companies must attach sufficient importance to the promising purchasing power on the Chinese market".
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1.multinational companies跨国公司9 J( q# X [# Y8 s
multinational adj.多国的, 跨国公司的5 d4 K, G& J" E& c! ^
2.adjust vt.to change so as to match or fit; cause to correspond调节，调整：改变…以相适或适应；使与…相适
c2 N+ R, U" m! R# Y 3.strategy n.策略；战略
& N! g& U3 g8 ]# L 4.key n.钥匙, 关键
, L+ R( @( j8 V( A5 k/ P) W, d 5.global adj.全球的, 全世界的
+ s6 l" \( Y/ U- t% S 6.sober-minded a.头脑冷静的
8 t$ I1 d/ I. I2 W) ? 7.recall vt.回忆, 回想9 v+ S0 j' L, K
8.magnate n.a powerful or influential person, especially in business or industry巨头：有权威的或有影响力的人，尤指工商界或工业界
4 p, e4 E1 N' r/ ~0 M 例：an oil magnate.7 b5 X# l& H! M( B
石油巨头0 u; g+ m9 B! v3 w" x3 j$ r1 x
9.mysterious adj.神秘的2 I2 L2 I. P/ {+ d# E+ b
10.accelerate vt.to increase the speed of加速，促进：加快…的速度 |
发表于 2012-8-16 08:57:55
