O
) f$ i0 I `; }: j2 h w( K0 }1 p* T object-and-task method of promotion budgeting 目标-任务促销预算法/ ~2 V, u/ z/ [9 Y" Q
objectives and strategy area audit 目标与战略领域的审计7 \( E* ]9 ^8 }; A4 Y
objectives 具体目标* C8 m3 s! c" P' r0 b! {
observation 观察法" V: c; D* T4 |" d/ S _: l
occupancy costs 房屋占用成本6 v$ Y1 ^# ~% b4 q' V1 Y
occupation/position 职业/职位. [, s/ V# O# W* K' a. W4 q* r
odd pricing 奇/余数定价法' v3 B- A: D) M0 d
OEM (original equipment manufacturer) 原始设备制造商
0 B! o2 W9 f, s { oeverall quality 总体质量
2 c- U5 u T/ X9 t- T' O off-invoice discounts 发票之外的折扣. R i8 @. g5 p4 T# [4 h' S
offsets 抵消交易
! J8 {. n: W8 [, q1 m4 ~7 a' @ Omega 欧米加: X, t; x/ k! g& q o
on-air testing 广播测试4 _/ e( S* y3 j6 i% |" W/ q' }
OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）' ?3 _# Z( W) m$ R
opening relationships 建立关系- B1 q0 x2 G2 n% u0 i* e
operating supplies 生产供应品
+ _& l. x) M2 }+ M* }6 C operational excellence 运作管理水平# p& {' e/ A3 [
opinion leaders 意见领导者6 n/ S* [, D' Q/ L8 v( W
opportunity cost 机会成本: \% s; v3 e- F. Q( ^7 O
opportunity identification 机会识别( C, J* T0 F% Q G- h$ n, n3 \4 A4 ?" E
opportunity/threat matrix 机会/威胁矩阵
! X i* x' t* a$ x0 {; Q* P order cycle time 订货周期
+ Y; I# U+ f6 t4 s/ K, U1 C6 D. X% y order processing 订单处理
5 o1 c8 H+ @9 t( N2 P organisational level 组织层次
/ R3 i5 Y2 {# C* ` organizaitonal requirement planning 组织需求计划& i) N- g( X, z
organization area audit 组织领域的审计
5 z; }' q! d0 u2 ?8 L/ }5 m' Q$ H organization buying center 组织采购中心1 L3 q4 N, Q) S2 |& V @
organizational customer 组织顾客
$ }- O% d4 ?; t organizational direct selling 组织直销
6 Q; t3 k1 @2 `- r9 ^0 d organizational markets 组织市场) S E( ]! y9 b( L- w
organizational purchasing 组织采购
" E/ B" L8 Z! m' ` organzational structure 组织结构0 |( T6 U2 f# Z" O
outdoor enthusiasts 户外运动爱好者
! E5 g4 j% a: ?# T1 n5 W out-of-home media 户外广告媒体
; A1 c+ B% Y, r/ @' W4 J& ? overall cost leadership 全面成本领先
+ T* R$ t0 v" q% D overheads 日常开支0 w! D: ?' l0 I% m$ ~2 J( A
overseas direct investment 海外直接投资
5 s1 l2 x: w! r7 N" y, p1 M+ V9 d ownership of new product 新产品所有权. g7 `0 O( o, Y6 [' r( U9 n
P
, C* y( m& x6 G% k5 K Pacific Electric 太平洋电气
! k( x5 c3 X Q9 C2 [1 v' ]: W& ] packaging 包装
; h! t8 Q' H6 e* V7 w, [* @ panel of experts 专家小组
" J3 n+ E! ?5 x. m; b1 z) l parentage 渊源
" @8 p5 r- I& z, k parties involved 交换中的各方
* g) x$ r8 ?% |! \ payment terms 支付条款
$ q- m* M' R K% `& J pay-off control 支出控制2 Q5 k% `$ Z; L- [% \, s" `- N
penetration pricing 渗透定价
6 w' G( y& E. s6 z5 ]/ X Pepsi-Cola 百事可乐
& p1 ~( t. r) ~/ V perceived customer value 顾客感知价值
/ a8 P3 j: S q1 [% I perceived quality 感知到的质量
3 f1 W1 ^$ @7 K# w perceived value 感知到的价值
1 X" ] Z" V6 \5 n; o percentage of sales promotion budgeting method 销售额百分比促销预算法5 u, O' `! [, k. N
perceptions of consumers 消费者感知/理解& y/ H2 B3 s, ~7 R5 E) I
perceptual (product) pisitioning 感知（产品）定位
2 C' }" t: c+ y, g: Q7 R) e perceptual map 感知图
/ l6 Z% O+ Y1 d; J4 `# p6 w" y) ?- f perceptual organization 感知组织
9 J$ J6 L W( f; X9 G- ~; A: G perceptual vigilance 感性的警惕
7 \) k+ n5 _5 ]1 @2 `4 u performance dimension 业绩标准, B7 |% l! _1 G% F
performance evaluation 业绩评估
! d4 G5 J( H( I3 W7 Q5 w performance measures 表现/业绩测度
- p# x' N6 L" _0 r% ^! I performance objective 绩效目标; v7 J1 Z( s5 R6 X' b' w
performance standards 绩效标准
- b$ W0 y0 ?4 Z7 ]; L+ W performance 功能0 c% L; \! G# ^! k2 y
perishability 非持久性
/ E* S7 H# E5 ]% u, F7 i personal selling 人员推销4 S# N I+ _4 l
personal sources 个人的信息来源
6 r3 y* `* {( }5 F; H9 m7 S$ W5 I, v4 I) B personnel development 人力资源开发: {+ y& P2 \6 c% W
persuasive 说服性的& \5 q# a$ c7 t" C& E/ ^- w
pharmaceuticals industry 医药行业8 W+ K1 ^: {( a7 ~; S+ G; @# |
physical (product) positioning 物理（产品）定位/ W$ I. P6 \3 P, O! {/ U' v
physical descriptors 物理变量& m1 V5 g! b- \/ U+ }8 @( {
physical distribution 实物分销
% B7 [* j" C) ?% v Pillsbury 皮尔斯博瑞
+ q' }4 ]2 s) M. H. z% [3 _ pioneers 先入者4 k# r+ ]3 B& x x% E/ u7 u
Pizza Hut 必胜客$ c/ R$ z: W! V, ]2 @2 o2 t
place utility 地点效用6 P% V% Z9 ~9 x8 _9 F4 B8 ~" X* e
planning and control system area audit 计划与控制系统领域的审计 m8 t- v' ~! `8 ^( @2 y
point of sale information 销售点信息
- G s# I) G% l$ L U- v point-of-purhcase (POP) promotion 采购点促销! z6 [3 d# s; |( `) n2 b0 ^6 n
point-of-sales (POS) data 销售点数据
]9 g4 N* t5 t6 L) P: V |5 l pontificator 保守派
' \6 }( P. O3 M$ K0 \ popularity 通用性7 j3 U* G$ |8 f' Q5 f
population trends 人口趋势- f+ H* J# [) r7 }4 V% u+ H) _. B
portfolio models for resource allocation 资源配置的资产组合模式
0 H) w" a/ n; ]# k* ?$ E position intensity 地位集中程度
: C, ~) b3 g Z2 v$ e; n positioning 定位
4 H9 T, i* Y2 [3 u0 P possession utility 拥有效用
2 p9 e8 V7 P) h+ W' I* ] post-purchase dissonance 购买后的不协调$ \2 a5 d- O; T; g
post-purchase evaluation 购买后评估8 \* M; X% Y( X U, X- Z9 O. w4 `
post-purchase/after-sale service 售后服务* s8 ~2 \2 p8 o
potential advantages 潜在优势
; d9 [' z6 x' V7 V2 X potential customer 潜在顾客: R3 q+ \ i# L* N
potential market 潜在市场9 ~8 M5 _& L& h2 N3 h' C
potential target market 潜在目标市场
4 h) K! x1 {2 L8 U3 c power in distribution 分销权力$ I$ s5 T9 o9 \8 `1 }2 M' l, p
power of buyers 购买者能力- X o9 q; I/ p9 }
power of suppliers 供应商能力
/ G- H5 G" z( q7 ^1 L predatory pricing 掠夺性定价法( G; I3 n1 e$ s6 K8 d* n
pre-empting scarce resources 先占稀缺资源
" B" ^) B$ L" u* ~* Q% H preferential treatment 特惠待遇
- R% e6 _8 q) f9 O N8 O% `# F1 p1 K premiums 额外奖励; ]# F) }1 S& a5 T
present competitors 现有的竞争者' n F9 i7 C; s W/ }
presenting sales message 提供销售信息
+ `" M3 t7 \2 @- b5 Q: n' i: e% `5 R7 K pre-test market research 测试前市场研究3 A/ J0 _$ b, x( v
price discrimination 价格歧视1 l/ _* r3 ]4 T5 s
price elasticity of demand 需求的价格弹性
* c$ J( u. v8 b, s4 o- X price fixing 价格设定# q$ Q# k7 U- j
price leaders 价格领导者" Y& m& A& c& N7 E. }
price lining 价格排列定价法
( _" p4 K5 H( `; e0 n price promotion 价格促销
" [1 _# }3 }8 C7 b; v: ?/ o price quotation 报价
2 {) j2 h d- s' U8 } price sensitivity 价格敏感度9 l0 @( o5 B$ D5 ]' A% n# h5 N- \! W
price structure 价格结构; F- @' m2 Y. u4 Z5 o1 @
price 价格. `9 [9 A8 I6 k, V8 g6 G( N
price/earnings ration 价格/收益比8 e, E% S9 j7 X
price-off promotions 降价促销 |
发表于 2012-8-16 08:57:55
