O
4 \( n. ~* r! l object-and-task method of promotion budgeting 目标-任务促销预算法
- K6 u& S9 D0 e objectives and strategy area audit 目标与战略领域的审计
. x- t& |! w5 I- d3 ^2 C objectives 具体目标
3 _5 W0 \/ `' q7 C( } observation 观察法
( ]* ?% \ t: \6 B: u8 ~9 A% d occupancy costs 房屋占用成本+ b) L7 {, k# J% r$ J
occupation/position 职业/职位% z( H; t1 i+ O$ y- m5 S: k
odd pricing 奇/余数定价法
& M y. `2 k9 K, h OEM (original equipment manufacturer) 原始设备制造商
1 g, G( c& E% ~: E$ W3 X8 C' f" } oeverall quality 总体质量
9 r% m1 G+ U2 p4 B* B& d off-invoice discounts 发票之外的折扣. y- P: l2 x6 j8 I7 m( ^
offsets 抵消交易
/ U1 b. b- ?& H7 H6 u& o8 u7 I Omega 欧米加
* l3 D+ E' W- F on-air testing 广播测试
3 b' @8 q9 J/ I- m6 c; T, W OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）
$ g! h9 L" a# u5 N7 {9 a( w opening relationships 建立关系
Y! y/ t4 |3 ~8 S( R0 K operating supplies 生产供应品
5 z l+ b1 P$ i9 I+ t operational excellence 运作管理水平9 p. K# A3 }8 a8 v: G
opinion leaders 意见领导者
! C4 ~6 _3 b; @) w opportunity cost 机会成本
! C8 X ?7 r0 w5 o. [ opportunity identification 机会识别! ?# n6 g/ T! s$ D! o+ L
opportunity/threat matrix 机会/威胁矩阵# d5 ~& m2 C' H1 S$ j& A. r: ?! q
order cycle time 订货周期
0 A* A- z6 u# p. }. n order processing 订单处理6 v, _) h7 m/ E3 J. o1 A$ ^
organisational level 组织层次
: j& Z/ V; _0 G3 v; _' T organizaitonal requirement planning 组织需求计划
/ S9 R( }- Y% {' [ organization area audit 组织领域的审计" a, F! [( {; ^
organization buying center 组织采购中心
9 \- @9 r- C& D( l$ A organizational customer 组织顾客; T! o1 T: h2 ~7 Q2 q# m U
organizational direct selling 组织直销
+ K2 Q2 q- L# b4 D9 r organizational markets 组织市场
& d2 C. Z2 w+ v) @1 d" L7 n organizational purchasing 组织采购
) a% J6 k% u) d& z8 j organzational structure 组织结构
8 `. o, E* G' A8 c outdoor enthusiasts 户外运动爱好者, A/ \2 E3 R, {3 j$ C2 O: G1 A
out-of-home media 户外广告媒体
; w) `1 p/ d9 x& n9 [! x: f, a overall cost leadership 全面成本领先- E. J" s2 n( k# e" H/ v7 n% T- l9 N( `
overheads 日常开支
4 r0 b: L8 X9 r; H, K overseas direct investment 海外直接投资# M3 E9 U5 S6 f( k- Y& L+ q
ownership of new product 新产品所有权
: N9 s5 r! d J' P# U P6 a2 j' S4 A" H) l ^! t7 w
Pacific Electric 太平洋电气3 p* `, |0 x- G% U. x
packaging 包装
) q3 ~( g; ^6 u panel of experts 专家小组/ B+ a6 J# J6 J' n5 r
parentage 渊源
. B" T$ l2 I5 {3 }8 d: b7 y) B parties involved 交换中的各方' z4 [$ r1 t6 e2 A
payment terms 支付条款
$ Q' y) o: c$ [0 } pay-off control 支出控制# ~3 D, ?9 K' w- ]+ o6 {
penetration pricing 渗透定价7 t0 v0 B* V3 g' f7 q. P( f
Pepsi-Cola 百事可乐3 X2 U7 t3 }4 l
perceived customer value 顾客感知价值$ _! s8 Q9 e- e- `& T/ P' O
perceived quality 感知到的质量 S. G2 ^2 F5 }% V8 F% o
perceived value 感知到的价值2 j3 [* u# {: L) l5 t/ U
percentage of sales promotion budgeting method 销售额百分比促销预算法
4 m; P7 F( g8 U, c. ~0 r' d, C perceptions of consumers 消费者感知/理解
U: i- d' P9 [5 x# {; L5 F, h. q perceptual (product) pisitioning 感知（产品）定位
' G& e [# E9 [9 ^9 }4 M! x perceptual map 感知图
4 v: l+ p- T! G* B perceptual organization 感知组织! _* C3 h' |# c. I
perceptual vigilance 感性的警惕1 F% h* O* v: e) H! g% g2 N
performance dimension 业绩标准
3 ~/ B6 |0 I# H, I# j performance evaluation 业绩评估
4 e3 x5 U7 J. X performance measures 表现/业绩测度
2 i- R7 w4 |# c) e performance objective 绩效目标 V. z: h# U" e3 P) G
performance standards 绩效标准* K r: `2 W1 D/ P% Y# |
performance 功能
5 {+ S0 i7 r4 N perishability 非持久性. B+ g# T% Q6 b8 u" y3 b
personal selling 人员推销- i/ H% b) X) T$ \
personal sources 个人的信息来源1 i1 X: n- l, b( i D" Q& n2 F5 y# V6 g
personnel development 人力资源开发/ B. x* V+ I0 n' b, ?2 @' a9 O
persuasive 说服性的) ^9 ?3 L/ A2 S" X; l# f
pharmaceuticals industry 医药行业9 a) n& l8 _8 M7 ^6 C; a) H
physical (product) positioning 物理（产品）定位
% t$ i# O7 w% K physical descriptors 物理变量
* `5 c4 x( r" C# C+ }! n5 |5 D- U physical distribution 实物分销
- n( W( @7 k+ l8 j* U8 g- q, A Pillsbury 皮尔斯博瑞0 J1 N1 I, E, W3 Z- S
pioneers 先入者
1 t3 d! n4 k% }/ x, _ Pizza Hut 必胜客
3 K( t1 o" b$ {' b) j$ ]7 ?4 D place utility 地点效用
3 }5 l! n0 K D7 v+ B- e planning and control system area audit 计划与控制系统领域的审计! M* D6 @4 w; D1 Y2 X2 K
point of sale information 销售点信息
/ n; } _* j! W" Y2 M1 F8 _% M point-of-purhcase (POP) promotion 采购点促销' |0 g/ D. u" k" i: W* I# A
point-of-sales (POS) data 销售点数据
6 `8 R, `; ~$ b2 B pontificator 保守派) `; e, y( O1 @2 t. i% ]# C
popularity 通用性
3 w y0 L& G8 X$ X/ b: f population trends 人口趋势& z- V7 n3 H5 I6 d% s2 y% _
portfolio models for resource allocation 资源配置的资产组合模式: S0 F+ s5 Z1 h6 |
position intensity 地位集中程度
4 v' R8 X! ^* D* ^% W! m6 r% t' [ positioning 定位9 Y& C# h+ z% M' K
possession utility 拥有效用1 C7 q* Y; e& K
post-purchase dissonance 购买后的不协调8 V/ r4 ^% \8 L- f
post-purchase evaluation 购买后评估0 j% }+ a" n. @, D8 v; \2 [4 H
post-purchase/after-sale service 售后服务
2 `6 F. ~7 ] ?' d% A potential advantages 潜在优势# h3 ]: Y$ T. g. P8 B
potential customer 潜在顾客
& r2 h( C4 J4 X1 M2 t' z potential market 潜在市场
0 G0 \9 |5 x, I' S potential target market 潜在目标市场 n. O" v% L4 I3 J$ e0 Z2 k
power in distribution 分销权力6 N: k+ o& F/ J l6 B
power of buyers 购买者能力
6 f9 ~7 o$ c3 V; T3 B, M power of suppliers 供应商能力
" c5 j' |% w. f! j1 h. f, T predatory pricing 掠夺性定价法
/ Z8 M: Q# K4 N pre-empting scarce resources 先占稀缺资源) b4 j) ~* y+ F; Y
preferential treatment 特惠待遇) z6 ^9 B a7 ^9 k, c9 S8 ^
premiums 额外奖励1 M8 v! d' G, }9 {
present competitors 现有的竞争者
! L% U/ m [* y& n0 C1 P$ K presenting sales message 提供销售信息
# I$ A( Q, ?2 c0 a) ^4 A4 h0 H pre-test market research 测试前市场研究
1 |6 h8 a% a# b price discrimination 价格歧视
% ^* G3 D" V8 N. l; s price elasticity of demand 需求的价格弹性1 ?$ _' N4 Z1 a1 ^+ |$ Q$ z7 } d
price fixing 价格设定
k( ?- a( j2 n( Y8 r price leaders 价格领导者: G# K9 j. f' {) I9 e& d4 ]+ _, n
price lining 价格排列定价法
/ O, u# l, w2 I) ] price promotion 价格促销
, L; Z" z; c6 p3 o/ f" u price quotation 报价
/ E0 g) j6 G3 y( [* D5 H price sensitivity 价格敏感度/ u6 Y5 p; c8 J* k
price structure 价格结构
: Q5 f* `0 n! ]- {5 l price 价格
1 |! ?! z R! j V- |9 ~' X price/earnings ration 价格/收益比# Y$ Y9 E, v) C6 u
price-off promotions 降价促销 |
发表于 2012-8-16 08:57:55
