D
! \ Y$ f# g- N1 u. I data collection 数据收集
, i5 r3 H J( F. c; X" K data confidentiality 数据保密7 }! R& \% B7 X# g+ ~
data research 数据研究
! _2 a# Q0 P& V$ `' n/ y data sources 数据来源 C! F5 F% d* _1 @8 V6 V; Y
dealers 经销商
3 j8 V) J& l, W deceptive advertisements 欺骗性广告
* M" m5 h! `. f* B. H, Z* I deciders 决策者
- Z' c+ ]0 p& s. Y declining markets 衰退市场& x/ h* e0 B7 f; h
decoding 解码0 X2 i; k: V1 m6 L2 a: U
defect rate 缺陷率
# c1 z% `# @( Z( K( G defender strategy 防御型战略( f6 M$ n6 ?6 G' J7 D; }& Q
defensive new-product development strategy 防御性新产品开发战略
2 r) z6 B" ^- X8 X8 ~; e `& V defensive positioning 防御性定位
' k8 L6 J$ M, B3 T" K delivery time 交付时间
0 J4 W( V: A4 l" @) \ delivery 配送
0 [6 A0 D& T! X) H% D! C- F Dell Computers 戴尔计算机公司: u9 a# e: S8 h& u0 u
Delta Airlines 三角洲航空公司
* @, n3 S k! t5 G/ O! W. g& U+ d demand characteristics 需求特征
6 Z1 R4 Z" x7 D. N& k+ D demand curve 需求曲线+ o0 w+ h, f$ ]
demand-oriented pricing 需求导向定价法
- i( z4 N% X/ g1 W$ ]0 r8 Y demographic environment 人口统计环境
5 ~% y0 e& r. b' q/ X, y department stores 百货商店
9 }( t* a/ W" l dependability 可靠性
: Z$ a! S5 R9 _9 R! U deregulation 放松管制
7 P+ V7 J5 ~' s1 Z8 K7 M# S derived demand 衍生需求
, g6 x4 e+ G% h+ P$ i3 T descriptive research 描述性研究9 \8 D2 X$ x' t
design decisions 设计决策
" h( H2 b* b, Z( o- x desired percentage mark-up on retail 预期零售利润率( [1 B* }: H- ~& `! [' Q j+ U
desired percentage return 预期回报率
- E' g% P, P. |9 z6 ? determinant attributes 关键属性. Y. Y! @. b0 @2 u8 C# @( H
determinants 决定因素* a3 z1 @3 r- X$ N" S& \& u
different responses 差别反应0 K% W* |7 M2 I& `" v( m" `
differentiated defender strategy 差异化防御战略
" t& x, W5 G" z* e& a differentiated marketing 差异化营销
- ?2 {1 `% L0 d7 ` differentiation over time 不同时间的差异+ a6 Y) z2 X) ^/ h$ g, w% }: p
differentiation strategy 差异化战略$ r- `, M2 A- v0 h8 H4 p: } \
differentiation 差异化: m0 _* v+ Q* B+ H
diffusion of innovation theory 创新扩散理论
( I% F8 @, q8 ?2 o8 o5 n. ` dimension 因素
& q' M `' [$ q5 E3 x/ @ dimensions of quality 质量维度
) D# Z6 e8 b G* C. Q4 i: g8 N direct costing profitability analysis 直接成本盈利性分析
/ o, A6 T. Y( i! W. }. f direct mail 直接邮寄
' B% A5 n$ O( K& J direct marketing via advertising media 通过广告媒体的直接营销
' o! D5 q; s3 \8 Y direct marketing 直接营销
( d6 h+ V0 T" s4 V) p- X4 ? direct product profitability (DPP) 直接产品盈利性/利润率
" H; v& V6 j) ?! |7 ^) k direct selling 直销
+ {) a' p6 o# M+ ]1 P discount rate 贴现率
) f$ U4 q8 J) v: v e( t( f discount stores 折扣商店
7 t9 ? S( @1 ^7 G* S [ o" @ discount 折扣5 {6 l; e" p3 k' a/ c! M* {
discount/premium price policies 折扣/溢价策略
. [& J2 V9 t2 Q4 x3 b discriminant analysis 差异分析法" }9 {9 `6 G4 E- q8 a% k
discriminatory adjustments 歧视价格调整
2 F% b; |$ i/ q$ r* V) G& U djustments 歧视定价调整$ U1 U k) h: C& S3 g
disjunctive model 分离模型7 y _) `0 a; _; a* Y% J* f
display space 陈列空间8 W/ m& `2 `/ U/ X! y6 _
disposable income 可支配收入
7 z# j! [2 g$ _. t- {0 v dissonance-attribution hierarchy 不和谐-归属层次结构
, ] e$ b7 X0 H distribution channel designs 分销渠道设计
t7 G8 `8 Y# @% `! g( C distribution channel objectives 分销渠道的目标
' r9 G0 y3 v- g& X4 y distribution channel 分销渠道
# ^8 K1 u! M6 P0 P8 E distribution decisions 分销决策: M% M6 E9 @1 B) S. y, Q+ h! e
distribution policies 分销策略, d1 F/ {% N0 ~* Q+ K" P( K+ g
distribution 分销0 `8 Y j9 ~& B& m/ k
distributor/store (private lables) brands 分销商/私有品牌) u6 Q% G/ }. f) p$ ?% z
distributors 分销商
2 u$ ^" ~/ R( n( H# G diversification 多元化
- B1 O+ Z5 L& D1 |- s2 `9 H8 l divest 撤退# u( ~. }2 U; }4 }% J
divest 出让1 e1 M' [2 `7 X |8 t2 M8 H
divestment or liquidation 收回投资或清算
: n+ w! [. }2 b3 B; U dividend 红利9 k0 w8 Y# E6 \# X
dogs 瘦狗类
# g: U% l5 r$ q6 y domestic target marketing strategies 国内目标市场定位的营销战略
, X, x( w5 a4 P. J0 v+ k3 o0 ] dropping products 放弃产品' g% P- N9 h! e/ _7 T+ V" @+ U
dry cleaning 干洗! d1 l' |& L) X
dual/two channel distribution systems 双重分销系统: _: R' [- g& E" E
duplication （媒体）重复/ ^+ c1 Z" I, U4 I. a3 ^8 n
DuPont 杜邦公司9 h2 J, ~ C+ j: [( q' @
durability 耐用性3 [8 \2 N+ ~1 l( d. e) d
E
0 a0 k* i/ A; z6 a early vs late adoption 早期采购与后期采购
& M0 }6 C$ ]0 d4 u9 {3 R8 u' n earnings per share 每股收益
+ e8 h5 d# j8 x6 [ economic and technological factors 经济技术因素' z* t. B1 C2 S( \$ h6 E
economic power 经济权
' d* A/ M* Y; K# B/ y economies of scale 规模经济6 W: }$ U2 s# u1 [" ]$ h4 i: ]! W
education services 教育服务
' D! u4 v+ P' j& `( u) x5 B- e effectiveness 有效性+ w2 p* a3 D7 e7 w0 S# N
efficiency 效率2 W/ m* w5 |( a1 m5 e. z
Electrolux 伊莱克斯; X" r. }4 x; h$ N5 o
emergency goods 急需品5 L+ D# Y. D. l2 j+ L1 F$ X- x& B
Emerson Electric 爱默生电气3 m4 J8 V5 ?4 [8 I ~- B
emotional appeals 情感诉求
: }, @& V0 j! ^9 @ ^8 v- N& R empathy 移情作用. C4 X9 o" |! O. R& `
empirical evidence 经验性实例
& C: u8 |# r0 O4 q empowerment 授权0 T# ^: u/ q( N% v V; D' P* p: e' d
encoding 编码0 A7 m+ G+ H: Z! R) {" @
end use 最终使用 y% }6 T. C1 d
endorsement 赞同5 Y1 j J) S6 A( P4 W1 [+ _
engineering （产品）工程设计
/ ? |/ L# u. N5 W/ T! f, c9 @9 J entrepreneurial strategy 企业家战略' Y, M; G( x) H1 }1 \ K
entry strategies 进入战略
6 [! M+ G' z3 T environment and packaging disposal 环境与包装处理
& y7 ~3 V' v6 m5 G2 G; h environment factors 环境因素
e) c2 N0 |2 S4 o* a7 z environmental scanning 环境扫描/分析
3 q9 U5 L' l3 `, q/ O/ ~' ~" Y environmental strategy 环境战略
$ l& [+ t) ^1 J- S1 \! s C establishment 机构
5 P+ y6 G+ \% D4 x3 d# c U ethical audit （公司）伦理审计
! w. V1 l( t5 R; F4 }4 L4 C ethics of marketing 营销伦理道德* Y. Y3 p( ]' P$ h4 c6 i u% M; s
ethnic composition 种族构成9 C* i/ I, g- ?* `# S7 ~
European Community 欧共体/ _$ `9 G" O6 W
evaluation and reward systems 评估与奖励体系7 z! [) S; U# R/ V+ E3 G4 @
evaluation and selection of supplier 评估和选择供应商
) m6 e7 P! I; ?( C+ i" P evaluation of alternatives 评估替代品/各种选择
* g/ j, p# y- r r$ {: b evaluation of brands 品牌评估% z: A+ X1 R% p& D: X
event sponsorship 事件赞助
- r9 M3 ]) w' P9 L event 活动
) G0 |( y% V3 I# [2 ^7 @ everyday low-price (EDLP) 天天低价
6 U% A) D% ?. F4 P& y evoked set 引发的组合
' {4 W! j4 B1 F B$ N" b evolution of market 市场演变: _- e1 x/ _ h0 j2 Q! u ?
exchange 交换
# I2 [7 w+ D/ n4 t! G" ^ exclusive dealing 独家销售% P% s: [5 V+ N8 }* g! Z" Y H
exclusive distribution 独家分销# `* h2 J- o4 Q( [) F
executive summary 执行摘要- r1 p6 ]9 v" c0 t& I
exhibition media 展示广告媒体6 `# Y7 E# M" n* M' U6 Z
existing market 现有市场 |
发表于 2012-8-16 08:57:55
