2001年12月4日 上午11时50分24秒 Robert说明Pacer在行销与技术上的基础后,终于取信了Mark, 也为此谈判迈开成功的第一步。在谈判佣金鱼合约期限这类议题之前,Robert想先确定一些条件,包括独家代理权与Botany Bay所能提供的协助。你知道Robert运用了哪些技巧,才不会让Mark以此作条件来威胁Pacer让步?我们看看Robert怎么说:! K* p& i* {7 O0 }5 [* |8 ?
M: Mr. Liu, what kinds of sales do you think you could get?& |$ M- A1 ]9 `
R: Well, to begin with, we'd have to insist on sole agency in Taiwan. We believe we could spike(激增) sales by 30% to 40% in the first year. But certain conditions would have to be met.# T# U7 Y; y3 [+ g7 A
M: What kinds of conditions?9 a3 s# i0 J& g6 I, a
R: We'd need your full technical and marketing support.1 R7 i9 F4 J2 I3 c' f. u
M: Could you explain what you mean by that?' s2 T8 O* A% H7 T5 k
R: We'd like you to give training to our technical staff; we'd also like you to pay a fee for after-sales service.
1 T+ I9 c0 |5 ^( x {6 \* N6 l M: It's no problem with the training. As for service support, we usually pay a yearly fee, pegged to(根据)total sales. K+ D& M% a q q* N% `
R: Sounds OK, if we can come to terms(达成协定) on how much is fair. As for marketing support, we would like you to assume 50% of all costs., [' H( r0 C6 }( X
M: We'd prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tab(付款)for that, but you get the sales in Taiwan.
7 g/ l6 ^) p3 S9 f% T R: We'll think about it, and talk more tomorrow.
2 @ @% {! i$ ^ M: Fine. We'd like you to tell us about your marketing plans. |