Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?请看下面分解:) a& C: m+ i# P7 _5 k
R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?+ ~ V# e8 M3 H7 k& d6 P
D: That's a lot to sell, with very low profit margins.
% F) c( ]1 f( u R: It's about the best we can do, Dan. (pause) We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)% ^1 l# { V/ _& F3 k* p( s: V) m
D: (smiles) O.K., 17% the first six months, 14% for the second?!
1 u' U8 S& c* Y5 [' ~# H R: Good. Let's iron out(解决)the remaining details. When do you want to take delivery(取货)?& J* ]+ O6 U4 X$ Y
D: We'd like you to execute the first order by the 31st.8 g! X; s2 n) G# v* y
R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.
! t+ a! r: |' ^1 I$ D' O D: Right. We couldn't handle much larger shipments.
! h/ m5 a7 }$ a R: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon —— I can't guarantee 1500.3 u/ O5 \: X7 x. L3 a, e, A
D: I can agree to that. Well, if there's nothing else, I think we've settled everything.
0 ~7 M. S% H3 Z ~$ d2 {8 ?* b R: Dan, this deal promises big returns(赚大钱)for both sides. Let's hope it's the beginning of a long and prosperous relationship.
+ c1 P$ ^( Z5 m7 J' B/ m5 ]5 B 今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人的会议现况:
+ d* K B$ Q* u R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(衡量得失)with you.
" E2 U& R' m2 ?$ t" d K: Mr. Robert Liu, we've looked all over Asia for a manufacturer; your company is one of the most suitable.& k7 w5 _0 ]( D/ `5 s! ]2 b
R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.1 P+ B k% u0 U/ N- A- Z M
K: I hope so. And what might be the basic questions you have?/ |5 O/ t: i3 g; {- G
R: First, do you intend to take a position in(投资于……)our company?
~& H9 h1 x' N3 o {5 V K: No, we don't, Mr. Liu. This is just OEM.+ x% P/ F. c$ Q% O4 t1 K6 R; J* B. j
R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.8 P4 s1 g2 {$ y8 ]
K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.
% X/ [, b) ]. a0 u R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.9 ^. a" ^/ G; n' W3 O+ g4 x$ V
K: I'll check the number later, but what do you propose?, ]: h, {$ G! H. \3 |
R: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer. |