这里是是一段有关商场过招的金融 英语 口语。下面来介绍一下场景:Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:+ a% D. Z9 f/ ^% ~7 N9 z- e+ X
D: I‘d like to get the ball rolling(开始)by talking about prices.' m5 `* t, I# J3 D: h5 A2 O3 c
R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.
/ J( {/ K# X' F" Y. \, A. `4 [: K D: Your products are very good. But I‘m a little worried about the prices you’re asking.) k3 B0 f X! d
R: You think we about be asking for more?(laughs)( T1 n: D- q' H) D9 {/ C& b# G6 t
D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I’d like is a 25% discount.
$ C% O' P, R9 ]0 h# d R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.
- k& y J" ^1 U D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?, ~* ^ I4 R$ S
R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We’d need a guarantee of future business, not just a promise.
& ^' O7 H& X/ |( `; C D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?( a( r$ |. n; `* X5 R8 W
R: If you can guarantee that on paper, I think we can discuss this further.
" ^7 k6 p- I2 c) `# Q9 p8 H, N Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:
4 }8 c* c3 \- t* i; F. v R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much." D; y. S( `9 p4 W; ]0 l" N
D: Just what are you proposing?
" `, C' o+ t+ I+ k0 v. A R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率)。We suggest a compromise――10%.. L& x$ m6 [8 P: ]/ p
D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?" ^+ C" E, q% G$ y$ U# h- a
R: I don‘t think I can change it right now. Why don’t we talk again tomorrow?
. W) M6 J% s/ _; w! l+ c/ z D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this./ }. y' E- D& K' L8 ^
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D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.% g# _, E. `. V5 T: y# G
R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground(互相妥协)。
$ u- P5 I& j# o+ Z8 s- z1 P D: I understand. We propose a structured deal(阶段式和约)。 For the first six months, we get a discount of 20%, and the next six months we get 15%.
9 X: A. x/ L" d4 S R: Dan, I can‘t bring those numbers back to my office――they’ll turn it down flat(打回票)。& N& e. b7 b9 o9 t$ F
D: Then you‘ll have to think of something better, Robert. |