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[FECT综合考试] 金融英语综合辅导:商业提议BusinessProposal(1)

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发表于 2012-8-16 09:04:37 | 显示全部楼层 |阅读模式
  TIFFANY: We have the capital ready. Right now I am looking at three different companies to produce our products." I" q( n2 e* F' ~6 \! ^" D
  And your company, Mr. Chen, seems to me to be the best for what we want.% W& S' x, t1 b6 ]
  TOM: I appreciate your remarks. And we are always happy to do more business.' I! Y, G: `* ?- K
  But, you know, if we take on a contract to produce new products,
8 j; O" D! J: a' ?  we want to be confident the product is marketable.* f: B+ A8 r4 h4 M: a2 U
  Because, to start producing new things requires a lot of preparation.
8 b; ~( [7 C% L/ }  q" O  It requires a lot of investment for us.
3 ?: I7 |- G/ i) s: n) X) l8 H$ V  TIFFANY: You have some doubts about our products, I understand.
, @2 D8 d( B$ t9 H1 }  TOM: I would like to offer you a good price.
9 Y, Z" Z, y7 A0 W6 a  But I won't be able to do that if I think this is a one-shot deal.8 K6 A# ?7 O5 F& |" N) m" x
  So I would like to have some confidence in your idea.
: v+ P1 K. j  J; g7 f% U  TIFFANY: Of course. Let me tell you in some detail about our idea.& D5 n9 d( K- R; I+ f" E' K
  You know the popular “Hello Kitty” products.% t4 ~+ h* g8 L' b6 T% a
  TOM: Yes, of course.- i; P! F9 E* t% Z# n: z. H" _
  TIFFANY: Well, the products in themselves are very simple.3 S7 j- t6 V/ K4 _2 E
  It is the logo that is successful.& H" \6 U, s7 s; l; s" T& a& ?
  So, “Hello Kitty” is successful because of the logo, but the products are very simple.
3 f3 h$ v# ?, Z; o, }  TOM: And I would say the logo is successful mainly because it comes from Japan.! ?# E" P' b+ u* v" W, P. w
  It is the Japanese that have made it a fad.
) v8 j5 }! K* n! j( T, A  TIFFANY: That might be true.
5 m& Z7 y8 X( O8 I5 }. |' ~  But we have a logo concept that is great. It is really great.# k$ K7 v1 Q' l6 k) S6 V
  I think it will catch on in Taiwan at least. Young people will love it.0 E4 N4 ~# g$ D- R! n/ H
  It is because of our logo that our products will sell.
6 w, c  o5 E  I2 D' W  We just need someone to produce the products for us.
2 u, z* ^% k5 Y  We have the backup and people to do the marketing.$ I, @2 O8 P: @. @- x, a
  TOM: So what you are really trying to sell is a fad.3 V4 S7 f/ g: r0 Q3 l9 }  P/ i: Y
  TIFFANY: Yes, we would like to make things like key chains,/ p& b! o5 m$ t* u, ~1 G
  plastic pencil sharpeners, plastic rulers, watches, wallets, things like that.; d; [# y* A# {! }* {
  Little accessories for young people. But the reason these will sell is the logo.: R1 ^. A$ B0 e$ Q" k
  Just like “Hello Kitty.”$ x# I& h9 h: l1 b  v
  TOM: I understand. But why won't you show me the logo?% f* ], ~% z/ K/ R; k  t
  TIFFANY: Because it hasn't been copyrighted. We want to get some protection for it.
! J4 a5 p2 I* ]$ \  But while we wait for copyright, we are investigating companies to produce the products.
2 q" \7 G' n2 ~( s8 {  TOM: I see. The problem, however,% n$ X& ~4 O  d% W, F0 d  c
  is that I can't be confident in giving you a good price
. E' z, v1 X% A0 B6 l. \  unless I am confident your product will last.- }8 a7 D6 k1 O, L2 m5 p) K* [
  TIFFANY: I understand. For now, though, you could just give us an estimated price.  y: ~$ B. u/ }" R, s# ]0 U) E( v
  We aren't going to sign a contract yet. We are just investigating.5 Q' S) Y7 o7 ?/ D# K+ t& w& d
  I only need to know that your company is capable of producing the products.
0 j9 N. N7 _- V  And then, I only need a very rough idea of how much it might cost.
5 t* q$ h! {+ ~! [9 p% ^  TOM: Alright. I understand. Right now you just want estimates.; k  h# Q1 e- ~# g
  TIFFANY: Yes.
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