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[FECT综合考试] 金融英语综合辅导:ExportingProductsToTheU.S(1)

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发表于 2012-8-16 09:04:37 | 显示全部楼层 |阅读模式
  JOHN: So it looks like we start selling in the U.S. next year.$ g1 O3 P3 F$ V
  CAROL: Did Mr. Lin put you in charge of marketing?
# v# s/ N: `2 k  JOHN: He's still not sure whether he wants to put me in charge,
$ p5 p# Z/ R4 d' h  or whether he wants to hire an American.
2 b( k# @! h- _6 ~  But even if he hires an American, I'll probably be transferred to our American office.
  O4 p; b8 k, M/ g3 p( k  CAROL: Where will it be?
6 a& ~' R* N3 j9 T# K6 p  JOHN: We aren't sure yet. Maybe L.A. I think L.A. would be the best idea.  b" a& s4 z+ g+ R
  CAROL: Is it because of trade negotiations that we can start selling in the U.S.?' Y: `. V4 V7 L( }+ D$ Y2 P
  JOHN: Yes, the recent agreements between the two governments have changed everything.
) ~* M: k7 V( @  Now we have the right to sell in America at a much lower tariff.- \( y9 i  m. {4 O" |: J( ^
  It's going to be good. We can compete more directly with them.; e" x3 a+ ^, u+ j
  CAROL: Great.! |% V  ^( v" A1 `/ n7 T, Z
  JOHN: Our computers have a high level of quality now.; p- U5 j6 ]" ?2 `" q
  We can demonstrate it. And our prices will be good." f7 S# ^# y3 S) n6 p9 B# e$ n! Y
  So I think it will really be worthwhile.
3 g/ [+ Y  M! q' m" }9 g  CAROL: You seem excited about it.* n: t& @% x9 p3 `* g
  JOHN: Well, you know I studied marketing in America.) e5 k% K/ |7 Y* E3 m. y) H
  So maybe the thought of going back there to promote our brand is kind of exciting to me.1 j3 f' t" [+ @" P
  I'd love to be part of the team.# D. h: c- P/ X
  CAROL: Do you honestly think we can compete though? All the computer giants are there.
' x$ s$ ?. @, A. ]  JOHN: Yes, I do. I think we can compete. I think we can make a name for ourselves.1 l& i9 U% _" D- g" n
  It will be hard at first. But if we develop a good advertising campaign,
' L3 L+ c8 R! ?! N) p1 x: M( c  I think we can break into the market.) M+ I& [8 N" x
  CAROL: The company will have to choose a good advertising firm.( R! j, ]; r- Q* J
  And then there's the problem of quality.
- @5 J, V7 c" F  How do we convince American buyers that our quality is good?
# X/ f1 @* k4 a" L9 _  JOHN: It takes some time.
' V3 _6 A  S) t! ~8 \' ^! b, K  Because even if the quality is high,8 s# T2 q6 T) K3 c) R. b
  people won't accept a high tech product unless they recognize the name.5 U- L0 s! t' c  }
  Name recognition is crucial.
4 `; V- E3 r: r+ ~# d7 S$ O% U1 {8 h  CAROL: Well, I hope it all works out, John.
; ^& l/ `( r& u* R( ?  I think if you're part of the team, things will go well.
, }- s/ K% K' c- M. J  But you know we'd all miss you here. So I won’t say I'm happy to think that you’re leaving./ X% ?& s7 V7 d, e# }+ y6 n
  JOHN: That's very nice of you to say.) _, j! p, T9 [
  But if we set up an office there in the States, maybe you could try to become part of it.
7 N" s, v3 C* r2 i2 _! _  CAROL: Me? No way.
; `- j( @! ?# z* \  I'm dedicated to the company, but I’m not going to leave Taiwan. I'm happy here
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