Short-Term Planning
9 ~& ~# W" |9 a. D. O. `Planning strategy for the coming twelve month period.# a5 G: v3 [0 C$ Q
短期规划 7 p6 `8 X& C, u/ |8 B/ M+ [
未来12个月的规划策略。
: u; \( Q, s$ y1 uLong-Term Planning, t, Z4 |9 Z3 W
Planning strategy for the next three to five years./ u7 d; ~$ y, h' J, }2 \: I# [3 T
长期规划+ C; k2 @: b, T+ {" P
未来3到5年的规划策略。
6 O: o& J4 x# {* RStrategy , y+ x9 h; u+ t% Z/ D' }5 e' r
An action plan for achieving goals." U2 m$ q# |( m& h
策略
3 o d) {- }/ X* N0 p4 F4 d完成目标的行动纲领。
$ Q; P7 ]0 o) ^5 v* D$ qTop-Down. R+ y9 e; r+ b# I( {) v7 i
Decision making and command organization that originates from the highest rank and is then delegated to those levels below.
* G3 e# x1 v, z( m自上而下
6 C9 I& o4 h- @8 S7 F从公司最高层逐步往下的决策和命令结构。2 d, U& H: ~' p) s
Projection
' M o6 U& \$ j6 \; n8 uEstimate of future performance using currently-available data.
8 f2 e; x3 [0 C c" S! E# u E预测 t, N. o9 r) }: J. K1 E2 E5 [* E. E
使用当前数据预测未来趋势。4 g L' [" y5 s Z! U6 ^6 g8 Q
Implementation
8 R X# \ f/ L! T* dThe act of carrying out a strategy by communicating goals through the chain of command. S$ C0 |0 i# I2 P# H
实施: I' s9 c: h6 p- g3 ]$ G
通过命令链传达目标,实施策略。 ( ~7 A5 Y$ [ H. E
Focus Group* Y0 H F4 k/ A
A small group selected from a wider population to find out how they feel about a company’s current products and strategy.
) B" Q# @& K( q& J( u; m焦点组 # L1 G0 g/ }/ l2 G7 ^* l4 A/ r7 ? H
选自较大范围的一个小规模组,确定他们对公司目前产品和策略的看法。
* M6 q2 ~0 M" F8 V iYear-Over-Year
/ s9 P( r( g. W; N1 NMeasure of performance compared to the same period in the previous year (e.g., year over year sales).
8 k/ X# ?7 `+ ?$ C: m! {年同期
6 S0 n/ n* R: n比较上一年同期的业绩(如:年同期销售)。 |