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[韩语阅读] 火爆销售“痞子服装”的网店(一)

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发表于 2012-8-17 00:40:02 | 显示全部楼层 |阅读模式
“건달이 이렇게 유치하게 입느냐는 협박 전화까지 받았죠”  “가끔 저보고 농담조로 건달이 아니냐고 물어보시는 경우가 있어요. 그리고는 건달치고는 친절하네 하시더라고요. 그만큼 쇼핑몰 네이밍이 잘 전달된게 아니겠어요.”0 Q2 ^! \7 y+ {9 K" Q
  의류쇼핑몰 ‘건달샵’ 김성준(34) 대표의 말이다. 김 대표는 물론 건달과 거리가 먼 사람이다. 그런 그가 왜 ‘건달이 입을 것 같은 옷’을 팔게 됐을까.
8 _- y& [0 e3 @& P3 F  쇼 핑몰 메인화면엔 “식사하셨습니까? 형님! 쌔끈한 옷 준비해뒀습니다” “누가 감히 형님들 패션을 논하는가”라는 애교 섞인 문구가 등장한다. 의류 사진에 등장하는 피팅모델의 표정엔 험상궂음을 넘어 살벌함까지 느껴진다. 지난 17일 서울 신당동 한 사무실에서 김 대표를 만났다. ‘건달 느낌’ 대신 ‘농촌 총각’같은 구수함이 베어나왔다.
1 G# S" n* J+ L7 K  X+ U  -‘건달’ 옷을 팔게 된 계기는.# x" x1 ~. d  M# F
  “중국에서 10여년 동안 유학생활을 하며 의약품 사업을 했다. 그러다 2008년 1월 개인적인 사정으로 국내에 들어와 새 사업을 고민하게 됐다. 온라인마켓의 비중이 점차 커지고 있는 것을 알게 돼 쇼핑몰을 열기로 했다. 그러나 ‘남들 다 하는 아이템을 하면 망할 것’이라는 생각이 들어 틈새시장인 중년 아저씨를 타깃으로 잡고, 그 중에서도 일반 매장에서는 쉽게 구하기 힘든 화려하고 개성이 강한 옷을 찾다 보니 '건달'을 콘셉트로 잡았다.”
: t' ?% N2 h! }0 ?) g6 t  -왜 하필 30~50대 아저씨인가.# Y: Q" d2 v5 j# _& V, v9 {
) W4 ~9 f9 l7 c/ ^! R
  “자영업을 하는 한국 남성 중 쇼핑을 즐기는 중년은 별로 없다고 생각했다. 그러나 점차 중년이 자신의 옷차림에 대한 투자를 아까지 않는 분위기가 됐고 개성이 존중받는 시대가 됐다. 특히 자영업을 하시는 분들은 양복 대신 여러 벌의 옷이 필요할 것으로 판단했다. 배가 좀 나와도 입기 편한, 개성이 있는 옷을 팔기도 한 것이다.”
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 楼主| 发表于 2012-8-17 00:40:03 | 显示全部楼层

火爆销售“痞子服装”的网店(一)

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 楼主| 发表于 2012-8-17 00:40:04 | 显示全部楼层

火爆销售“痞子服装”的网店(一)

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