Ⅱ。Decide whether the following statements are true （T） or false （F） （10%）：
2 i0 h# j7 x) {- p 31.The marketing mix blends such elements as product， price， distribution， and communication so that marketers can reach their marketing goals.
+ A( {8 ?5 T; H, M 「答案」F! W9 @8 n0 p7 K
32.In pricing a product/service， only the price charged for similar products and services need to be considered.: { l( t# `# d( d9 l
「答案」F
9 d2 P# v( T/ j4 m( J) O( ? 33.A channel of distribution is any series of firms （or individuals） who participate in the flow of products to final user or customer.
: _6 y* I4 d" e 「答案」T
3 V. r7 f# P3 u7 ^8 n0 t) B9 Z 34.The marketing concept applies to production firms， but not to service industries. A: Z! m* O4 y4 G* F
「答案」T# k; w, A1 m8 |$ ~# T
35.Sales promotion is another term for advertising and encompasses the same things.
5 b* O- ?1 _7 x0 s 「答案」F0 h8 H7 K. {1 H$ q+ g% C
36.A company pays the media for publicity.2 w* u0 t* _- M' j& `" @7 w0 V
「答案」F7 \+ B+ |- Z; A- }
37.A final consumer buys a product or service to sell to others.& s% f1 R- n" ]/ m$ Y/ ^
「答案」F
7 N* Y' w# W8 }0 {$ q1 C. |8 M- c 38.Dumping occurs when a firm disposes of excess inventories on foreign markets by selling abroad at lower prices than at home.1 d y4 b7 b. J, z2 ^0 P; I; J. i
「答案」F( s) z8 M) z, G7 z$ M! {2 h3 i2 X
39.CIFC2% means the CIF price includes a 2% commission for the commission agent.
/ O/ u# x0 M0 o C 「答案」T6 F" S, h8 q1 ^ Y1 z
40.Ocean transport has the attraction of being the least efficient mode of transport.
2 a; E. F- T5 O2 P 「答案」F |
发表于 2012-3-12 22:51:02
