11.Which of the “4P‘s” of the marketing mix concern how much a customer pays for the good or service being offered？（ ）。
" X( }, R7 Z! g6 k. V) f1 i& J A.promotion7 Q+ C5 \1 i: Q* Q5 T! I
B.place
" d& p! k- c$ s: F! r C.product
. A: B5 F: w: \( R) p( [ D.price" S) Q) u5 M6 j: r2 b5 t7 }
「答案」A2 B9 ?+ Q1 f" S- g
12.A business wishes to meet the needs and wants of customers better by delivering a high quality service.Which element of the marketing mix will the business focus of to achieve this？（ ）。) O+ x3 K6 O: L- t* R8 L9 H# K. Z
A.product5 U4 A+ w, T9 Z- A& V0 p' p% A
B.place- n1 s) n% e( u
C.promotion
2 b- a# d) U7 O* Q2 w D.price8 n/ a" j6 w4 c+ A9 d7 O0 y
「答案」A* H$ i! C, ^; d
13.Kimberley Scott is a large business that makes the toilet tissue known as “Andrex”。What is “Andrex” for Kimberley Scott？（ ）。
9 A" i5 o0 z p. a& b' s A.A trade mark
" w5 N. o% B) D. Q6 } B.A service
+ V2 A R- M% f1 }: k- T/ u C.A market segment$ U1 S& u3 ?" K, D2 l- T
D.A brand name
/ [$ i7 d& M$ }! y 「答案」A
6 ~4 r" H( f! \/ V+ d0 d 14.The way in which products are sold is known as a：（ ）。8 R% [: l7 R0 b& T
A.marketing channel8 Y2 I4 N; X! d" W( `4 j
B.distribution channel
7 p1 V6 f2 Y. X, r+ D/ g1 {6 K" A C.promotional channel6 C. V# f+ I* _' z L7 t$ g* F
D.marketing source6 ^0 J8 a6 A% U, F! w
「答案」B+ A. X% W% m) f8 {1 Y( z& [% m u
15.Distribution is one of the four marketing mix variables because（ ）。
1 g! W8 ]7 t+ |6 |% y A.products must be available when and where consumers want to purchase them.- | G+ q6 N" {9 \6 O/ M' _+ C' r/ r' O$ V
B.it increases the cost of goods.
; o9 p- P# g" Y2 x9 m C.it keeps wholesalers busy.
5 j- o2 e* E" w2 { D.all of the above.
0 E/ l0 l# L% t& R. c9 z) ? 「答案」A |
发表于 2012-3-12 22:51:02
