2011年外销员考试《外贸外语》模拟试题11(3)

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　　16.The type of distribution channel used when a farmer sells fruit to a consumer at a roadside stand would be best called（　）。
　　A.indirect
　　B.direct
　　C.regulated
　　D.irregular
1 k& }, d% `; B9 y, n　　「答案」B
6 ~& _2 K1 B, P% j9 R: j) W+ _8 X　　17.Most producers do not sell their goods directly to _____.（　）。
　　A.final users
　　B.retailers
: m# J& E( \5 y4 V% e, V　　C.wholesalers
: i) ~) R( ^, y2 l　　D.selling agents
9 b0 l0 P2 I% N2 q　　「答案」A
8 ^# E5 F4 A1 w' Q$ \, d! N　　18.Promotional success results from（　）。
　　A.a combination of communication efforts
& ]! N' m, h, H. L0 b+ C( F) \　　B.good advertising
+ p: V& W% O# i　　C.television advertising
( d9 y! V" U" h* K: J　　D.internet access
　　「答案」A
5 d) C/ }0 x- H　　19.Advertising is：（　）。
: ^7 ]8 A5 t6 ]6 ~8 s　　A.Personal paid form of communication.
) X' g! D# v& \/ }. W! p& H" x　　B.A non personal paid form of communication.
$ B' w5 O  L# d' i　　C.Using coupons to obtain discounts.
　　D.Sending publicity material to named respondents.
( F% n1 _6 h$ l& v　　「答案」B
　　20.Promotion activities other than advertising， publicity， and personal selling that stimulate interest， trial or purchase by final customers or others in the channel is called：（　）。
7 a! F% D- m6 f1 p  w, J* l% a　　A.pushing
$ B, [- E+ G% Q' K  R　　B.pulling
　　C.sales promotion
! v) |' C0 L6 h: [& T　　D.integrated marketing communications