16.The type of distribution channel used when a farmer sells fruit to a consumer at a roadside stand would be best called（ ）。4 \* s* k4 B" s X
A.indirect
$ t. o, \$ O9 k" ?0 i! S, d/ K" U: [ B.direct0 j+ L4 X; j- h/ k
C.regulated
; ~4 c/ }! Z, ^$ o9 _5 c- N& }$ {- Z D.irregular: ]0 @7 Z5 c* k( N% ^
「答案」B9 E7 Z0 S6 z- Z; p; o" b4 [6 P! S
17.Most producers do not sell their goods directly to _____.（ ）。6 x: ~$ k+ l' d ]
A.final users! u: o" w+ b0 z/ ]
B.retailers
; J4 t9 x5 j6 Q* o C.wholesalers5 m: m& j+ ^2 X/ d6 j' Q
D.selling agents/ V# H2 T' W# A& N' v
「答案」A
* s9 K+ t* ~) ? 18.Promotional success results from（ ）。; j) N2 ?2 y7 }8 n: l( M
A.a combination of communication efforts9 d+ s% i5 E h u9 y
B.good advertising: \3 N( g9 W* l9 r$ C
C.television advertising
# b$ }2 m# H3 w3 j* K! Z( M D.internet access
" U3 k6 h7 o. n8 _. x, a6 T 「答案」A
: W5 }8 g1 G" O7 U1 e2 U 19.Advertising is：（ ）。
8 N( {. G" q' w/ `/ T) s# i A.Personal paid form of communication.
. G+ G1 L4 e% O# g B.A non personal paid form of communication.
2 t4 e9 ]' H4 X* i8 j* W C.Using coupons to obtain discounts.5 P3 S3 V* m& w+ C) N/ y( [+ E/ t
D.Sending publicity material to named respondents./ h1 a: H! h9 n: u, g/ |* S
「答案」B
, W# I+ P1 \7 s/ |8 j 20.Promotion activities other than advertising， publicity， and personal selling that stimulate interest， trial or purchase by final customers or others in the channel is called：（ ）。/ w) y3 f, P* t0 G) I4 p0 Y! r! R' g
A.pushing
# O" P3 b) t2 V1 m k$ W B.pulling
] B+ `: K1 L$ E, V* d C.sales promotion
" s$ N+ q. U6 t+ s* X/ Z% U0 v9 M D.integrated marketing communications- h7 x2 ^" O3 K* b7 E8 e5 `% g0 P
「答案」C |
发表于 2012-3-12 22:51:02
