On my arrival in America, the one thing I noticed more than anything else was the , 11 amount of advertising that went on,—on the radio, on television, on billboard and signposts, and in magazines. In the last three years, I have become accustomed to this fact in American life, for I believe that it is a creative and necessary part of an industrial 12 .1, too, want to improve my life-style and to buy better products, so I 13 to advertising to show me how to do it. Deciding what to believe in advertising, however, isn't easy. It seems to me that a person must 14 things with a lot of care. As a consumer, I want to get the best for my money, but I really have to understand the techniques of advertising. Otherwise, manufacturers will be able to sell me anything, no matter what its quality may be.
( I1 ]* A. _* ^$ i0 F2 P+ v More and more people are becoming 15 , like me, of the ways in which advertising can affect them. The creative aspects of commercials, for instance, often cover up defects or problems in products. I have learned this well, since I have made purchases and lost money because the 16 were of poor quality.
- g3 `9 X& {7 @$ L; F! g& L The future of advertising will most likely involve a much greater 17 of
' a1 d6 ?# I v3 g- p/ r- s public participation. I intend to become involved in consumer groups that want to5 R: H( R) ~) K6 `- R% U5 W
18 people from misleading advertising. But I also want to see Americans& G, _8 ]8 W H2 X, x
keep their high 19 of living in the process. In the future, if consumers like r8 z2 a8 F$ e Z
me really care about the quality of something as well as the quantity, 20. k& Q. ?, W5 q2 [' e
advertisers will begin to care more about what they are trying to sell.& }/ Y3 z6 k& _5 n& a; y9 n
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6 X+ P5 V3 i, {( I1 e7 y0 O I. protest J. items K. purchase L. association
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