2011年12月英语六级阅读:心情不好狂购物

会计考友

They don’t call it retail therapy for nothing. Shopping can actually make you happy, a study has found.
- E7 V9 e- K2 r# @! ?2 D. l都说购物能让女性心情变好，这可不是水口说说的们最近一份研究调查证实了“血拼”的这一附加效果。

  H" O& s, J& sTreating yourself to something nice at the shops apparently has a ‘lasting positive impact on mood’ and leaves ‘few if any negative emotional side-effects’.

6 q! ^/ l5 m8 J0 a' P在商店中挑选一些心意的物品来犒赏自己，这样的行为能否给心情施加长久的正面的影响，并且很少会出现感情方面的消极的“副作用”。
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7 K- L" s* A- \# B1 dIt is a find that will prompt a sigh of relief from Britain's ailing retailers.
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2 Q" ]* G" V! G: B0 y这样的发现对于零售消费商来说应该是个相当不错的喜讯。

) ]0 r9 c: i, B: g, p! Y3 JResearchers conducted hundreds of interviews at shopping centres as well as asking shoppers to keep diaries of their shopping behaviour, moods and buys they regretted.

2 L1 k' Q' \* A+ O研究人员们来到各大购物中心采访了不少的消费者，并让们他们将自己的购物习惯记录下来，把心情、或者购买了之后又后悔情况都写进“血拼日记”之中。

Those who said they were in a bad mood on their way into a shop were more likely to indulge in an impulse buy.
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他们发现，那些带着不好的心情前来购物的消费者更容易沉迷于冲动性的购物，并且被这样一种情绪支配。
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A total of 62 per cent said they had bought something to cheer themselves up while 28 per cent said they had indulged as a form of celebration.

受访者中有62%的消费者表示，他们会买通过买东西来让自己心情好起来，另有28的人将“血拼”作为是庆祝的一种方式方法。

* ?3 U2 Z8 }& JThe study, published in the Journal of Psychology and Marketing in the U.S., concluded: ‘Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt.’
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5 {( b$ \- @) y% q! s- I( k这项研究的结果刊登在了美国《心理学与市场营销期刊》上，文章指出：“所谓的‘安慰式购物心理’对于商家的益处是不言而喻的，它能使消费者情绪高涨，并且不会有后悔或者内疚的心理。”
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Selin Atalay and Margaret Meloy,  the authors of the study, Retail therapy: A strategic effort to improve mood, said retailers could learn from the findings.
3 }1 z, E  H9 `- f0 Q/ \" a$ _+ [Selin Atalay和Margaret Meloy表示,研究的结果对于零售商有着很大的借鉴作用。

They said: 'It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers, or that mall planners strategically locate candy stores near every mall exit.

) E' g6 @. ?% _, I他们说：“我们的用意并不是要所有 的商家们突然都在收银台放置小点心招待消费者，或者是让购物中心把糖果店都搬到商城的出入口。”
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4 c# n! P6 s+ ]3 T, F' `; N'What is suggested is that perhaps practitioners have it 'right' when they appeal to consumers with slogans that encourage them to buy themselves splurges.
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" ~; U. b% T3 e+ M! s“我们希望消费者可以准确的掌握到这样一种讯息和实际，利用口号鼓励消费者为自己而消费。”

/ ~( v5 ^. K/ ~* S+ r6 B0 F'There seem to be positive consequences to buying oneself a small treat: one does feel better.'
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6 T8 B+ v2 a$ ?' M: r4 l6 ~“给自己买些东西看以来将会产生正面的结果，并且会使得心情也好起来。”
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The study did sound a cautionary note, saying that findings should be interpreted with care because the survey was 'self-selecting', because participants in a good mood were more likely to respond.

5 M- e  h5 S/ \3 I* J不过他们也指出这项研究结果仅仅只能作为一个“忠告”，在解读这项发现是应结果留意，因为消费者的“自我选择性”，因为接受访问的人在心情良好时更易作出回应。
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Only one of those interviewed regretted splurging.

/ ~' T' t* w5 k0 X. n仅仅有一例受访者表示对于挥霍感到了后悔。
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Could it have been Keira Knightley? The actress told recently of her guilt at splashing out ?2,795 on a Burberry sheepskin coat.

% D4 @8 N( B5 Z7 y1 x0 }# y这个人说不定就是英国演员Keira Knightley，这位女星最近狠狠花了一笔，砸下2795英镑买些了一件Burberry的羊皮大衣。